Director of Marketing and Content Strategy

Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

Typical shift will be 8am-5pm Monday through Friday, some weekend and afterhours work may be needed.

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Franklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of UGA's liberal arts learning environment. The research, scholarship and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia's flagship institution.

The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented and dynamic individual to grow and enhance its marketing and content strategy in an inaugural role. Reporting to the Executive Director of Marketing and Communications, the Director of Marketing and Content Strategy be instrumental in executing the college's multichannel marketing strategy. This role involves a highly organized individual with superior project management skills who has both a strategic and creative mindset. The Director of Marketing and Content Strategy at Franklin College will lead the Marketing, Digital and Content teams, shaping its narrative and driving initiatives to enhance brand awareness and stakeholder engagement.

The Director of Marketing and Content Strategy will oversee the implementation of strategic campaigns across various external and internal channels, ensuring that projects are completed from inception to delivery. The ideal candidate will be adept in advertising, digital marketing, SEO, SEM, data analysis, channel-specific strategies, and content creation, with a strong focus on enhancing brand engagement and recognition. This position is responsible for developing and executing a plan to support the College's strategic marketing efforts.

The Director of Marketing and Content Strategy will be responsible for developing a strategic Content Management System across the College. This process will cultivate, create and leverage content across channels to showcase and amplify the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College.

In this role the incumbent will be building new processes and will use best practices and trends in marketing, be a visible and engage member of the campus community, possess excellent marketing skills along with strong writing and communications skills, be able to work both independently and collaboratively and understand how to build and engage our various audiences.

The Director of Marketing and Content Strategy works collaboratively with marketing colleagues, department members, faculty, students, alums, corporate sponsors and more to develop marketing initiatives that inform, inspire and educate internal and external audiences.

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.