Social Media Coordinator

Use your creativity and social media expertise to create content that informs, engages, and inspires diverse audiences.

Be You.

The Social Media Coordinator supports the day-to-day management of Duke University's flagship social media presence, primarily the @DukeU accounts, across platforms such as Instagram, X/Twitter, Facebook, LinkedIn, TikTok, and emerging channels. Reporting to the Social Media Manager, this role helps plan, produce, publish, and monitor social media content that promotes Duke's research, education, and institutional priorities.

The Social Media Coordinator plays a key role in executing social media campaigns, maintaining consistent posting and engagement, and ensuring that content is optimized for platform performance and accessibility. This position is part of the digital content strategy team and collaborates regularly with communications partners across Duke's schools, institutes, and administrative units to identify stories, adapt content for social platforms, and support coordinated marketing campaigns.

Work Arrangement - Onsite

DEPARTMENTAL PREFERENCES

Bachelor's Degree in communications, marketing, journalism, digital media, or a related field, or equivalent experience preferred.

Preferred Experience - One (1) to three (3) years of experience managing or contributing to social media accounts for an organization, brand, or media outlet.

Experience creating and publishing multimedia content across major social media platforms preferred.

MINIMUM QUALIFICATIONS

Education - Work requires communication and marketing skills normally acquired through a bachelor's degree in a related field.

Experience - Work generally requires one (1) year related experience in advertising, marketing, media, promotions or public relations.

OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Be Bold.

Skills

• Familiarity with major social media platforms and best practices for content creation and engagement.
• Experience with social media management and analytics tools.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and platforms.
• Basic experience creating visual content such as photos, short videos, or graphics for social media.
• Strong organizational and project coordination skills.
• Ability to collaborate effectively with multiple teams in a fast-paced communications environment.
• Interest in higher education, research storytelling, and institutional communications.

Work Performed

Social Media Content Production and Publishing

• Assist with the day-to-day management and publishing of content across Duke's flagship @DukeU social media channels.
• Draft social media copy and adapt university stories, videos, and announcements into platform appropriate posts.
• Format, tag, resize, and schedule content using social media management tools.
• Ensure posts follow platform best practices and align with Duke's brand voice and messaging.
• Support the development of multimedia social content, including graphics, shortform video, and photo posts in collaboration with design and multimedia teams.
• Ensure all social media content meets accessibility standards, including the use of alt text and other ADA/WCAG requirements.

Content Planning and Campaign Support

• Support the Social Media Manager in executing social media campaigns tied to university initiatives, events, and institutional priorities.
• Contribute to maintaining the social media content calendar in coordination with broader editorial and marketing calendars.
• Identify opportunities to repurpose content from web stories, video, research announcements, and events into engaging social media posts.
• Assist in preparing social media content packages for major announcements and institutional campaigns.

Audience Engagement and Monitoring

• Monitor Duke's social media channels and support audience engagement by responding to comments, messages, and mentions when appropriate.
• Track trending topics and relevant conversations that may provide opportunities for Duke's participation.
• Assist in monitoring social media activity during major announcements or emerging issues and escalate potential concerns when necessary.

Analytics and Reporting

• Track performance of social media posts and campaigns using analytics and social media management tools.
• Compile basic performance reports and insights to support ongoing optimization of social media strategy.
• Assist with benchmarking and monitoring peer institutions' social media activity.

Collaboration and Coordination

• Work with communications teams across Duke to source stories, images, and updates that can be shared through social channels.
• Coordinate with the Social Media Manager to ensure consistent messaging across social media and other digital platforms.
• Assist with organizing and maintaining social media assets, templates, and posting workflows.
• Provide coordination support for cross-campus social media collaborations and shared campaigns.

Choose Duke.

Apply today and bring your social media expertise and creativity to a team focused on impactful storytelling!