Senior Growth Marketing Manager

Aquent is proud to partner with a leading entertainment company that captivates millions worldwide through immersive digital experiences. This organization is at the forefront of creating engaging interactive content, constantly pushing boundaries to connect with diverse global audiences. Here, your expertise will directly shape how players experience and engage with their favorite titles, making a tangible difference in global success.

Are you a visionary leader passionate about driving growth and engagement within diverse communities? In this pivotal role, you will be instrumental in crafting and executing data-driven marketing strategies that deeply resonate with a crucial and expanding audience segment. You will bridge insightful consumer understanding with impactful marketing actions, directly influencing acquisition and engagement, and ensuring campaigns are authentic and highly effective. Your work will not only expand the company's reach but also redefine how it connects with communities, leaving a significant mark on the entertainment landscape and shaping the future of interactive entertainment.

What You'll Do

• Develop a specialized roadmap identifying unique platforms and social ecosystems relevant to specific gaming communities, including culturally tailored applications.
• Implement and refine "test-and-learn" media strategies to pinpoint the most effective platforms and messaging styles for acquiring diverse gamers, surpassing general market approaches.
• Challenge and guide agency partners to explore niche, high-impact opportunities that foster deep cultural resonance within targeted gaming communities.
• Translate campaign data and experimental learnings into robust go-to-market frameworks, precisely defining optimal strategies for reaching specific gamer segments.
• Lead the execution of social and digital campaigns, utilizing A/B testing to identify creative hooks and cultural nuances that maximize engagement.
• Monitor key performance indicators across social, community, and paid media channels, making real-time adjustments to enhance the ability to attract and convert target gamers.
• Evaluate campaign success by analyzing channel and creative effectiveness, documenting successful strategies in specialized gamer spaces for future replication.
• Analyze performance dashboards to provide leadership with insights into media consumption trends and performance related to diverse gamer segments.
• Act as a strategic liaison for agencies and internal teams, ensuring marketing communications are authentic and avoid generic approaches.
• Provide crucial insights on specific media trends and platform shifts to maintain brand relevance and responsiveness.
• Present compelling findings that demonstrate the unique return on investment of specialized targeting, justifying strategic focus through acquisition data.

What You'll Bring

Must-Haves:

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing roles.
• Demonstrated experience developing strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Proven ability to mentor junior team members.
• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to effectively manage multiple projects in a dynamic, fast-paced environment.
• Robust analytical skills, with hands-on experience utilizing consumer data, performance metrics, and research tools.
• Proficiency in Microsoft Office & Google Suite.
• Native-level fluency in Korean or Chinese (reading and writing).

Nice-to-Haves:

• Experience navigating and leveraging Chinese social media ecosystems (e.g., RedNote, Bilibili, WeChat, and Weibo).
• A demonstrated, sustained engagement with Korean or Chinese American communities, coupled with a nuanced understanding of their cultural, social, and consumer dynamics.
• Familiarity with project management tools such as JIRA, Confluence, or similar platforms.