Marketing Manager III (Paid Media Manager)

Aquent is seeking exceptional talent to partner with a leading global marketing organization, renowned for driving impactful mass marketing initiatives for priority brands and businesses. This is an exciting opportunity to contribute to a team of strategic and creative leaders who craft and deliver highly loved marketing campaigns, reaching audiences worldwide. If you're passionate about shaping brand narratives and driving growth through innovative media strategies, you'll thrive in this fast-paced, dynamic environment and make a profound impact on how brands connect with audiences, ensuring campaigns resonate and achieve measurable success.

We are seeking a highly-motivated professional to step into a pivotal role, driving the media approach and investment strategies for brand marketing and event initiatives. In this position, you will own end-to-end media campaign management, developing and managing consumer-facing campaigns that cultivate brand loyalty and unlock significant growth opportunities. This role is perfect for a strategic thinker who is deeply analytical, naturally curious, and adept at managing multiple projects to deliver innovative and effective plans. You will have a profound impact by shaping how our brands connect with audiences, ensuring our campaigns resonate and achieve measurable success.

What You'll Do

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal activation teams to translate business objectives into compelling media strategies.
• Partner closely with internal marketing stakeholders on the broader marketing campaign strategy, serving as the expert in paid media.
• Drive real-time campaign optimizations based on key performance indicators (KPIs) and compile regular reporting from multiple sources to inform decisions.
• Develop comprehensive campaign wrap reports, providing strategic and actionable insights that guide future initiatives.
• Advise leadership and stakeholders, clearly articulating the rationale behind decisions and recommendations.
• Leverage your expertise to lead projects beyond daily campaign work, influencing the media team and broader marketing organization.
• Navigate a highly-matrixed organization with integrity and self-sufficiency, representing your team effectively.
• Collaborate with other media managers across the organization to optimize overall investment decisions and insights, ensuring the most audience-driven expression possible.
• Contribute valuable insights to the overall advertising portfolio strategy and investment models.

What You'll Bring

• 6+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business initiatives at an agency or in-house with a large advertiser.
• Proven experience building and optimizing multiple, simultaneous marketing campaigns.
• Demonstrated experience using data and metrics to drive improvements and inform strategic decisions.
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams.
• Self-motivated and comfortable working independently with minimal supervision.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strong verbal and written communication skills, capable of influencing and collaborating effectively.

Bonus Points If You Have

• Experience in audience segmentation and targeting.
• Deep knowledge in auction-based media, including programmatic and paid social.