Paid Media Specialist

Aquent is partnering with a leading organization within the highly regulated and impactful insurance sector, dedicated to providing essential services and innovative solutions. This company stands at the forefront of leveraging cutting-edge technology to enhance its reach and effectiveness, consistently striving for excellence and growth. They cultivate a dynamic and fast-paced environment where creativity meets performance, driven by a commitment to delivering high-converting digital experiences.

Unleash Your Creative & Strategic Prowess in Digital Advertising!

Are you a hands-on individual with a passion for transforming insights into impactful digital experiences? We are seeking a dynamic professional to significantly accelerate creative output for paid social channels. This pivotal role offers the exciting opportunity to sit at the intersection of creative strategy, rapid AI production, and performance execution. You will be instrumental in transforming performance insights into high-converting direct-response social ads, directly impacting the success and growth of critical campaigns. Your contributions will drive innovation in how we connect with audiences, ensuring messaging is both compelling and compliant within a regulated industry. This is your chance to make a tangible difference, shaping the creative voice and driving measurable results in a rapidly evolving digital landscape.

What You Will Do

• Lead Creative Strategy & Briefing: Develop comprehensive ad briefs, script concepts, and creative angles grounded in paid social direct-response best practices.
• Format & Concept Adaptation: Concept and brief top-performing social ad formats, including native social video, problem-solution angles, and static variants, tailored across various platform placements (Feed, Reels, Stories).
• Performance Analysis: Review creative performance data using analytics platforms to evaluate creative trends, traffic quality, and engagement, informing the design of next-round test iterations.
• Generate Static & Copy Assets: Utilize generative AI tools (such as Claude, Creatify, ChatGPT, Weavy AI) to write compelling direct-response ad copy, headlines, and build static image assets.
• Prompt Iteration & QA: Master prompt iteration techniques to rapidly generate copy and visual variations while maintaining high standards for quality, accuracy, and alignment with creative briefs.
• Editor Collaboration: Draft detailed video scripts and creative briefs, collaborating with a dedicated Video Editor for final video production.
• End-to-End Asset Traffic: Drive creative assets from initial brief through AI compliance pre-screening, formal compliance review, and final upload into advertising platforms.
• First-Line Compliance QA: Conduct initial reviews of draft copy and assets through internal AI compliance systems for preliminary edits before submitting for formal compliance tickets.
• Maintain SOPs & Asset Hygiene: Ensure production standard operating procedures (SOPs), version controls, naming conventions, and prompt libraries are meticulously documented and organized.

This role focuses intensely on creative strategy, asset generation, and production workflow. Responsibilities such as compliance decisions, media buying, campaign budget optimization, and final video asset editing are handled by specialized, collaborative teams, allowing you to concentrate on your core strengths.

What You Will Bring

Must-Have Qualifications:

• Hands-on creative strategy experience on paid social channels, ideally within a direct-response environment.
• Proven ability to analyze campaign results and design effective next-round creative tests.
• Deep familiarity with top-performing social ad formats and hands-on experience concepting and briefing them effectively.
• High comfort using AI tools (e.g., Claude, Creatify, ChatGPT, Gemini, Weavy AI) to produce and iterate on ad copy and static image assets.
• Sharp direct-response copywriting skills with a strong instinct for consumer hooks, ad psychology, and compelling messaging.
• Working familiarity with advertising platform managers (ad creation, specs, and campaign structures).
• Experience using creative analytics platforms like MotionApp.
• Proactive communication skills, with the ability to identify and address blockers early to maintain high-volume production pipelines independently.

Nice-to-Have Qualifications:

• Experience producing or managing creative in regulated industries such as insurance, healthcare, banking, or finance.

This is a high-volume, fast-moving environment operating on a 2-week creative testing cadence, producing approximately 50+ new variants per week across multiple regulated verticals. You will work closely with performance marketing specialists, a Video Editor, and the compliance team. If you thrive on reading test results, crafting compelling creative hooks, skillfully prompting AI tools, and driving clean execution, this role offers a stimulating and rewarding challenge where your impact will be immediate and measurable.