Staff Product Manager

Join a pioneering organization dedicated to guiding families through significant, high-stakes decisions, making a profound impact on their lives. In partnership with Aquent, this company operates at the intersection of technology and human-centered service, empowering families to navigate complex life choices with confidence and clarity. They are committed to leveraging cutting-edge product strategies to ensure their platform remains a trusted authority, particularly in categories where expertise, credibility, and decision quality are paramount.

Are you a visionary product leader ready to shape the future of discovery and growth? This pivotal product leadership opportunity offers a unique chance to define how individuals find, trust, and choose essential services, driving sustained organic acquisition and innovating within the evolving landscape of AI-mediated discovery. You will be instrumental in building the product-led growth systems that transform initial interest into qualified, high-intent engagement, directly influencing market leadership and impact in a mission-driven environment.

What You'll Own and Deliver

• Lead product strategy and roadmap for platform performance across traditional, AI-mediated, voice, and agentic search.
• Translate SEO signals, algorithm shifts, and discovery changes into actionable product decisions and roadmap priorities, collaborating with specialists.
• Define and evolve the company's presence across the AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints.
• Monitor and interpret shifts in AI platform behavior and discovery landscapes, translating insights into product guidance and prioritization.
• Evolve AI discovery measurement frameworks and tooling to support new channels and novel approaches.
• Build direct acquisition loops into product surfaces, integrating features like sharing, comparison tools, decision aids, and community-driven content.
• Collaborate with product peers to embed product-led growth mechanics that drive organic acquisition without paid spend.
• Define metrics, baselines, and targets for organic and AI discovery, sizing opportunities and leading learning agendas.
• Translate ambiguous discovery signals into actionable product bets and investment recommendations.
• Embed authority, expertise, and trust signals into product surfaces and content systems, vital for high-stakes decision categories.
• Ensure AI systems accurately reflect credibility signals like review integrity, content quality, and decision support depth.
• Develop a point of view on AI disintermediation risk and integrate it into the product roadmap.

Impact in Your First Year

• Maintain and extend leadership in AI search citation share across evolving surfaces and query types.
• Achieve accelerated organic acquisition growth in high-intent segments through a continuously improving product roadmap.
• Launch and attribute at least one new distribution surface, such as an MCP integration, voice endpoint, or agentic integration.
• Evolve the AI discovery measurement framework to effectively measure new channels and surfaces.
• Meaningfully strengthen trust and authority signals within product surfaces, establishing a clear strategy for success in an AI-mediated world.
• Implement at least one product-led growth loop within a core flow, successfully compounding organic acquisition without paid spend.

Must-Have Qualifications

• 7-10+ years of experience in SEO, organic growth, product strategy, or related roles.
• Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them.
• A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading.
• Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet.
• Strong opinions on trust-sensitive, critical content and product systems.
• Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end.
• Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces.
• Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you.

Nice-to-Have Qualifications

• Marketplace or aggregator experience.
• Experience in regulated or health-adjacent domains.
• Prior Generative Engine Optimization (GEO) work.
• MCP or agentic distribution experience.

Why Join Us?

You will thrive in a mission-driven environment, contributing to work that helps families make meaningful, high-stakes decisions. This is a unique opportunity to shape organic and AI discovery strategy at a pivotal moment in the search-to-AI transition. The role combines deep SEO expertise, AI discovery strategy, and product-led growth-three skill sets that rarely sit in one seat, offering unparalleled professional development. You will have high-leverage influence across multiple products and cross-functional partners, with the chance to define how SEO, generative engine optimization, and product-led growth evolve together.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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