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Director, Marketing , Garnier Hair Color - US

L'Oreal USA, Inc
$144,800 - $210,000
flex time, 401(k), remote work
United States, New York, New York
Aug 25, 2026

Marketing Director, Garnier Hair Color

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview: This position has responsibility for multiple hair color franchises and is the key business driver. Responsibilities include, but are not limited to, the franchise strategy development, new product concepts and launches, and for promotional and advertising development and execution. This position will be responsible for managing large scale, total brand, projects and a direct report. This position is a key leadership role and plays an important role in the development and coaching of future marketing leaders.

Job Responsibilities:

Strategy Planning:

  • Drive and analyze research category trends, insights to develop long term strategy
  • Manage short term and long-term strategy and planning
  • Oversee and guide plans development and create vision for businesses
  • Contribute to division strategy / plans

New Product Launches:

  • Ownership and responsibility for supervising entire process across multiple launches
  • Oversee selling project to management at large, including international and panier

Sales:

  • Present to key accounts
  • Influence sales strategies

Financial / Forecasting:

  • Full P&L accountability for franchise business
  • Assist with financial implication of forecast (i.e) E10 and Full year number
  • Work on accuracy of budgets and roll up with finance

Promotions/Advertising / Media:

  • Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

Team and Meeting Management:

  • Ensure team development and positive morale
  • Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
  • Recruit and retain employees
  • Influence team structure
  • Effectively manage, train and develop direct reports and their team(s)
  • Recommend organizational structure changes and enhancements
  • Represent Cosmetics (Lip & Trend) category in core meetings

Job Requirements:

Education/Experience:

  • 8+ years of business related experience focused on quantitative data management and project management skills
  • Marketing related experience is highly desired, but not required. Consumer package goods or beauty industry experience is also highly desired
  • Experience working within cosmetics is preferred.
  • Experience managing direct reports is preferred.
  • Bachelor's degree required, Master's degree preferred.

Skills:

  • Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to metier
  • Must be professional and energetic with a positive attitude
  • Strong Interpersonal Skills (written and oral)
  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Project Management Skills
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills

What's In It For You:

  • Salary Range: $144,800 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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