Senior Marketing Data & Insights Analyst

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

PURPOSE/SCOPE:

The Senior Marketing Data & Insights Analyst is responsible for building, maintaining, and interpreting marketing performance data across Tennant, IPC, and Robotics brands. This role transforms complex marketing data into clear, actionable insights that guide campaign decisions, GTM strategy, and business performance reviews. The ideal candidate is both a skilled BI builder and a confident analytical storyteller - someone who can tell leadership not just what the data says, but what it means for the business and what should happen next.

GENERAL RESPONSIBILITIES:

Data & Reporting

• Build and maintain marketing BI reports and dashboards covering web performance, eCommerce, , CRM pipeline, marketing performance, and campaign analytics
• Ensure all reports and dashboards are accurate and QA-reviewed before distribution
• Publish recurring reports on schedule; manage the marketing BI request queue and collaborate with crossfunctional partners on requests
• Maintain and continuously improve reporting infrastructure using Power BI with a focus on automation, standardization, and usability
• Support execution of Monthly and Quarterly Marketing Metrics Reviews for IBM including data preparation, report builds, and performance tracking

Analysis & Insights

• Translate marketing data into clear business narratives, outputs should answer not just what happened, but why it happened and what it means for the business
• Develop and maintain vs. Plan performance analysis as the primary lens for all marketing reporting; include YoY comparisons only when they add explanatory context
• Analyze marketing funnel performance, including MQL to SQL to opportunity to revenue, and identify drivers and barriers by region, brand, and channel
• Identify trends, anomalies, and opportunities in marketing data proactively and surface insights to the Business Intelligence Leader and brand teams without waiting to be asked
• Support web and eCommerce performance analysis including GA4, digital channel attribution, and online conversion tracking
• Contribute analytical support to campaign measurement, demand generation reporting, and GTM performance tracking across Tennant, IPC, and Robotics brands
  
  

Cross-functional Partnership

• Partner with brand teams, regional marketing teams, and product managers to understand data needs and translate business questions into analytical outputs
• Present data and analysis to marketing partners and leadership in clear and concise language, audience should be able to read the summary and understand the business story quickly and effectively
• Standardize and educate marketing stakeholders on KPIs, metric definitions, and data interpretation, help build data literacy across the IBM marketing team
  
  

Continuous Improvement

• Identify and recommend improvements to marketing data collection, reporting processes, and analytical frameworks
• Maintain data governance and report documentation so outputs can be understood, maintained, and built upon by the broader team
• Stay current on BI tools, marketing analytics platforms, and emerging best practices, bringing relevant innovations to the team
  
  

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS: In addition to the General Responsibilities, the following are requisite interpersonal and behavior skills of the position as well as:

• Problem-solving mindset
• Strong analytical thinking with the ability to identify the story in the data and communicate it clearly to a non-technical audience
• Proven ability to work independently, prioritize a high-volume workload, and meet deadlines consistently without close supervision
• Detail-oriented with a personal commitment to data accuracy
• Ability to build relationships and influence partners across marketing, sales, and regional teams
• Comfortable presenting analysis to leadership and adapting communication style to the audience
• Calm and effective in a deadline-oriented environment with competing priorities
• Collaborative and curious
  
  

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Business, Data Analytics, or a related field
• Minimum 5 years of relevant experience in marketing analytics, business intelligence, or a related data function
• Proficiency in Power BI or equivalent BI platform, ability to build, maintain, and publish reports independently
• Experience with CRM and marketing automation platforms, preferably CRM Dynamics
• Working knowledge of web analytics platforms, including Adobe Analytics, GA4 or equivalent
• Experience with marketing funnel metrics: MQL, SQL, conversion rates, pipeline reporting, and campaign performance measurement
• Strong written and verbal communication skills with demonstrated ability to present data to non-technical audiences
• Advanced Excel skills; familiarity with data modeling concepts a plus
  
  

PREFERRED QUALIFICATIONS

• Experience supporting executive-level business reviews or leadership reporting
• Familiarity with eCommerce analytics and digital attribution modeling
• Exposure to B2B marketing analytics in a global or multi-brand environment
• Demonstrated interest in growing analytical scope and capability over time

Total Compensation = Pay range + Benefits

Posted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits

Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, companypaid disability and life insurance, and a full Employee Assistance Program.

Defining Our Employee Value Proposition

At Tennant Company, we...

Discoverfulfilling work with opportunities for growth and meaningful recognition.

Drivethe quality and innovation our customers rely on in our products and services.

Connectwith people who care about each other, ourbrandsand our communities.

These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future.Together, they serve as guideposts for working with our customers, our partners and one another.

Begin your journey with us. Let's reinvent how the world cleans.

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.