New

Social Media Strategist - Senior

Gensler
paid time off, paid holidays, 401(k), profit sharing
United States, New York, New York
1700 Broadway (Show on map)
Aug 04, 2026
General Information Posting Date 08-03-2026 Time Type Full-Time Job ID 8774 Areas of Expertise Marketing Job Category Marketing, Communications, Public Relations Locations New York, NY, US Description At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We are not just designers. We are tinkerers, craftspeople, visionaries, innovators, and thought leaders. Fueled by passion and entrepreneurial spirit, our people bring new ideas to solve the world's most challenging problems, like designing a more resilient and equitable future for our cities and communities. Gensler's Global Marketing & Brand Communications Studio is an award-winning, strategic marketing communications team that supports the firm's marketing and business development activities. We are looking for a Senior Social Media Strategist who will own Gensler's social media strategy end-to-end, bringing equal parts editorial judgment and creative craft to every platform. This is a senior individual contributor role for a seasoned communications professional who can operate independently, develop smart strategy, and execute compelling content that advances the firm's brand, deepens engagement with clients, prospective talent, media, and design advocates, and connects meaningfully with our global audience. Your Role You are a member of our Global Marketing and Brand Communications Studio, reporting to our Digital Leader, and serving as the firm's primary voice across social channels. You will work at the intersection of our digital content ecosystem and our social presence, ensuring that social strategy amplifies and extends the stories we tell across owned media. The ideal candidate has deep social media expertise, a proven track record of growing and managing audiences for professional services firms and B2B, and the ability to translate complex subject matter into compelling social-native content. You have a sharp editorial instinct, collaborative mindset, comfort producing and directing short-form video, and the discipline to manage multiple platforms and stakeholder relationships simultaneously. What You Will Do Strategy and Content Architecture Own the social media strategy across all platforms, including LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and collaborate with our Greater China regional team on WeChat. Develop and execute a social content strategy aligned with Gensler's digital ecosystem, ensuring social content amplifies and extends project case studies, expertise pages, research publications, regional stories, and people profiles published across gensler.com. Bring SEO and GEO fluency to content decisions, collaborating with the digital team to ensure social content is structured to perform in both traditional search and AI-generated results. Partner with our editorial team to maintain a publishing strategy and social content calendar that reflects Gensler's business priorities and brand voice. Translate long-form content, including research reports, project case studies, and practitioner thought leadership, into platform-native social formats such as carousels, short-form video, quote graphics, and interactive posts. Stay ahead of social media trends and developments, emerging platforms, algorithm changes, AI-assisted content tools, and communications best practices, as well as the competitive landscape in architecture, design, and professional services. Content Creation and Execution Produce and direct short-form video content and social-native creative assets that reflect Gensler's elevated visual brand standards. Write and edit copy across all platforms with a strong editorial voice, adapting tone and format to each channel while maintaining brand consistency. Source imagery and visual assets while partnering with our design team to produce social content that pushes creative boundaries reflective of the Gensler brand. Leverage Gensler's purpose and mission to connect meaningfully with our global audience around topics including human-centered design, climate action, resilience, and the future of the built environment. Performance, Partnerships, and Enablement Establish and maintain a reporting cadence that connects social media performance to brand awareness, audience growth, engagement, and business development goals, using enterprise social management and measurement tools. Partner cross-functionally with the Public Relations and Executive Communications teams on content development, crisis communication response, and escalation protocols on social channels. Serve as a strategic partner to regional offices and their communications teams, developing internal guidelines, external campaign toolkits, and training resources to scale reach across local accounts while maintaining brand consistency. Maintain and steward visual brand standards across all social channels, ensuring content quality meets the elevated bar established by the firm's redesigned digital presence, including photography, typography, and design system consistency. Provide regular landscape analysis to inform strategy, identify emerging opportunities, and ensure Gensler's social presence remains competitive and current. Your Qualifications Bachelor's degree in Marketing, Communications, or related field. 5+ years of relevant social media and content marketing experience; experience with B2B, professional services, architecture and design, or commercial real estate strongly preferred; agency experience is a plus. Demonstrated track record of growing and managing social audiences with measurable results. In-depth knowledge of the current social media landscape. Strong proficiency with enterprise social media management platforms (such Hootsuite or equivalent), analytics dashboards, and social listening tools. Proven ability to produce and direct short-form video content and comfort with lightweight content creation tools. Proficiency with Adobe Creative Suite and familiarity with design systems and brand guidelines. Strong writing, editing, and analytical skills with the ability to translate complex subject matter into accessible, engaging content. Experience with crisis communications response on social channels. Experience coordinating content strategy across global regions, business units, or offices. Familiarity with CMS-driven content ecosystems and the ability to align social publishing with a broader digital content architecture. Exemplary project and time management skills with the ability to prioritize effectively and deliver consistently as an independent operator in a dynamic environment. The base compensation range is estimated to be between $90k-$100k, plus bonuses and benefits and contingent upon relevant experience. Life at Gensler At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future. NOTICE TO APPLICANTS** We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law. See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law. Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us. Regarding Gensler's approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email talentacquisition@gensler.com.