Center for Rural Health & Social Service Development Marketing Associate-Carbondale (5004)

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This position in the Office of Marketing, Communications and Engagement develops and executes communications and marketing strategies, including account management, public relations, social media and web content. The position supports the Center for Rural Health and Social Service Development, which works with communities and partner organizations to improve health, expand access to services and strengthen the rural workforce. Its programs address needs including farm family wellness, behavioral health and substance use, professional training and community-based support.

Approximately 50% of the position's effort will be dedicated to communications and marketing for the FARM SOS program (formerly Farm Family Resource Initiative) a grant-funded program of the Center. The remaining 50% will support Center-wide communications and the Center's other programs. The employee will identify communication needs, develop creative marketing opportunities and create content that supports the Center's programs and goals.

50% Manages communications, marketing plans and promotional programs for SIU Medicine department accounts. Incumbent (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations; (b) drafts, edits and verifies content for academic, clinical, or research communications; (c) assists department administration in the development of internal department communications materials, presentations; (d) manages promotions of public education, outreach and special events; (e) serves as the lead marketing budget and campaign planner for the department.

20% Develops digital and social media content and strategies to improve the online presence of assigned department. Incumbent (a) manages and monitors online presence and develops content and manages social media strategies including geo-targeted and paid campaigns; (b) creates and administers content for various campaigns across multiple social media platforms; (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.

20%Serves as the primary web content editor for all pages and content on siumed.edu, siumed.org, and thehive.siumed.edu. This includes writing and editing content in addition to basic layout through content management systems.

10% Plans and coordinates media relations activities and determines proper message and audience for the department. Incumbent serves as liaison between academic and clinical department and outside media and partners.

1. Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
2. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
3. Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.

1. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
2. Knowledge of recruitment practices.
3. Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
4. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
5. Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.
6. Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.
7. Knowledge of administrative and clerical procedures and systems.
8. Skill in producing live social media coverage.
9. Skill in verbal and written communication.
10. Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
11. Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
12. Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

If you require assistance, please contact the Office of Human Resources at hrrecruitment@siumed.edu or call 217-545-0223 Monday through Friday, 8:00am-4:30pm.

The mission of Southern Illinois University School of Medicine is to optimize the health of the people of central and southern Illinois through education, patient care, research and service to the community.

The SIU School of Medicine Annual Security Report is available online at https://www.siumed.edu/police-security. This report contains policy statements and crime statistics for Southern Illinois University School of Medicine in Springfield, IL. This report is published in compliance with Federal Law titled the

"Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act."

Southern Illinois University School of Medicine is an Affirmative Action/Equal Opportunity employer who provides equal employment and educational opportunities for all qualified persons without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, protected veteran status or marital status in accordance with local, state and federal law.

Pre-employment background screenings required.