Social Media Manager, RYTHM

This person must be able to travel / work events, which may occur on evenings and/or weekends. Expected travel = 15-20%.

As a member of the Brand Equity & Activation Team, the Social Media Manager, RYTHM & RYTHM Beverage will develop and execute the social content strategyand productionfor our RYTHM and RYTHM Beverage brands,with hands-on content creation at the center of the role. This is a maker's seat:you'llshoot, edit, and publish the content that builds these brands, from lo-fi reactive video to polished event capture.You'llwork collaboratively with events & experiences, creative,retailmarketing, sales, compliance,brand,and external partners to craft authentic moments of connection for our audience.

We'reseekingan innovative, creative social media expert who livessocialboth inside and outside of work. (Don'tbe shy, show us that screen time!) You have a deep understanding of the voice, tone, and style that resonate across Instagram, Facebook, Reddit, TikTok, andYouTubeandyou produce your own content masterfully. You can run ashoot, cut a Reel, and turn a moment into a post the same day.

• Create content across formats.Shoot and edit short-form video and photography (lo-fi self-produced and event capture), and produce graphics via Photoshop / Canva, for RYTHM and RYTHM Beverage social channels.

• Travel to RYTHM and RYTHM Beverage eventsto capture and deliver social content in real time, including evenings and weekends.

• Develop and execute a winning social strategy (in concert with the Sr. Social Media Strategist) that drives audience engagement and growth while building the brands.

• Own an ongoing content calendar across all key social channels, in partnership with the broader brand teams.

• Writeengaging, channel-appropriate copy that manifests each brand's voice authentically.

• Continuouslymonitorperformance and translate channel / campaign data into actionable insights;establishsocial KPIs and produce monthly reports tracking progress.

• Conduct periodic competitive audits and implement new / reactive plans as needed.

• Partner with the Community Manager on community initiatives and the Influencer & Affiliate Manager on creator content.

• Stay current on platform guidelines andcannabis industryrestrictions, with an eye toward successful, compliant workarounds by channel.

• 2+ years in social media management, buildingsocial followingson Instagram &YouTubeand ideallyTikTok,Reddit,and Facebook.

• Hands-on contentproductionisrequired:you can shoot and edit lo-fi photography and short-form video (Edits,CapCut, Premiere, or equivalent) and build graphics in Photoshop and/or Canva. Be ready to show a reel of self-produced work.

• You love a fast pace anddon'tmind frequent pivots - cannabis is a highly regulated, fluid industry that demands quick thinking, and social media for cannabis is always changing.

• Fluent in social tools-Sprout Social, Meta Business Manager, or similar.

• You writeengagingcopy that lands thebrandvoice in a relevant, authentic, channel-appropriate way.

• You organize, prioritize, and manage multiple projects under strict deadlines with a variety of opinionated stakeholders.

• You eat, sleep, and breathe social - trends, world news, pop culture, fandoms.

• You understand cannabis culture, and you know which brands show up authentically on social and which are trying too hard.

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry