Performance Marketing Analyst

About the Hiring Company

Join a leading global firm dedicated to connecting top-tier creative, marketing, and design talent with the world's most innovative brands. As a crucial partner to countless companies, this organization is constantly evolving its internal strategies to remain at the forefront of talent acquisition. This is an opportunity to become part of an internal team that significantly impacts global growth and success, driving the future of talent ecosystems.

About the Role

Step into a pivotal position where you'll be the architect of data-driven decisions, directly influencing how exceptional talent and leading clients are attracted. This role places you at the heart of marketing operations, empowering you to transform raw numbers into compelling narratives. Your insights will be instrumental in optimizing marketing spend, identifying new opportunities, and ensuring strategies are always ahead of the curve. If you're passionate about leveraging data, embracing cutting-edge AI, and driving tangible results, this is your chance to make a profound impact on the organization's global reach and talent ecosystem.

What You'll Do

• Monitor, analyze, and optimize performance marketing metrics across diverse channels, including Paid & Organic Search, Social Media, and Email.
• Design, build, and maintain standardized marketing reports and automated dashboards to rigorously track key performance indicators such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Investment (ROI), and conversion rates.
• Conduct deep-dive analyses to uncover emerging trends, pinpoint underperforming campaigns, and provide data-backed recommendations that shape future marketing investments.
• Assist in maintaining robust data hygiene and tracking infrastructure, ensuring seamless integration between various advertising platforms and CRM/marketing automation tools.
• Experiment with and implement generative AI tools to streamline data analysis, automate reporting tasks, and optimize the testing of ad copy for maximum effectiveness.

What You'll Bring

Required Qualifications

• Education: Bachelor's degree in a quantitative field such as Data Analytics, Statistics, Marketing Technology, Finance, or Marketing Analytics. Degrees in Economics or Mathematics with a business/marketing focus are also highly valued.
• Experience: 0-3 years of experience in an analytical role, including marketing analytics, business intelligence, or data analysis. Strong internships will be considered as relevant experience.
• Technical Skills: Advanced proficiency in Microsoft Excel/Google Sheets, including expertise in VLOOKUPs, Pivot Tables, and data modeling.
• Mindset: A strong quantitative aptitude with the ability to translate complex data into clear, compelling stories and explain intricate metrics to non-technical stakeholders.

Preferred Qualifications

• AI Savvy: Experience using Generative AI tools (such as ChatGPT, Claude, or specialized data prompts) to accelerate workflows, write basic scripts, or clean data.
• Ad Platforms: Familiarity with major advertising platforms like Google Ads, Meta Business Manager, or LinkedIn Campaign Manager.
• CRM/Automation: Hands-on experience with marketing automation and CRM platforms, specifically with reporting, list management, and attribution dashboards.
• Visualization: Experience with data visualization tools such as Google Looker Studio, Tableau, or PowerBI.
• SEO Tools: Experience using SEO/AEO software like SEMRush, Google Search Console, or Google Analytics.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.