Sr. Growth Manager, Genuine Services

• Design & launch programs that intercept fraud, abuse and non-genuine users across mobile and desktop, from problem definition through to rollout
• Develop the interception and recovery roadmap, using qualitative and quantitative insights to prioritize initiatives at the customer-journey level
• Prioritize initiatives based on expected impact, technical complexity and strategic alignment
• Build go-to-market programs that support the broader business - connecting Genuine outcomes to adjacent products, segments and revenue goals
• Design and run A/B experiments on verification, sign-in and engagement flows to improve recovery without harming legitimate-user experience
• Collaborate cross-functionally with Product, Engineering, Design and Data Science to translate findings into product enhancements
• Define the measurement framework for interception programs - impression rates, verification/sign-in funnels, downstream outcomes and cohort health
• Analyze results to deliver clear, data-driven recommendations and share learnings with stakeholders
• Work with quantitative and qualitative data teams to develop deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities
• Maintain rigorous documentation of program plans, results and action items in our experimentation platform
• Serve as a subject matter expert, representing the Genuine team, providing thought leadership and detailed execution

• 7+ years' hands-on experience in digital growth, program management, or growth/lifecycle initiatives
• Proven track record running end-to-end A/B tests and delivering statistically robust insights
• Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis
• Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels
• Strong analytical skills with Excel and experimentation platforms (e.g. Optimizely, Adobe Target or other campaign management tools)
• Deep understanding of customer funnels, engagement levers and user-verification or fraud/abuse-mitigation flows
• Proven experience in program development, growth management or related roles, with a track record of launching and scaling 0 to 1 initiatives
• Highly organized and self-driven, with the ability to manage multiple programs and timelines in a fast-paced environment
• Collaborative mindset: you thrive on partnering with cross-functional teams to turn insights into action
• Bachelor's degree in Business, Economics, Computer Science or related field; MBA or equivalent is a plus
• Must be located in the San Francisco or San Jose area and able to support a hybrid office schedule.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

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Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.