Brand Marketing Analyst, Spreads

Your Opportunity as the Brand Marketing Analyst, Spreads

The J.M. Smucker Company has the largest portfolio of brands in Spreads, led by Jif, the #1 brand in Nut Butters and Smucker's, the #1 brand in Jams, Jelly & Preserves. This role offers an opportunity to blend analytical rigor with creative brand storytelling- helping to drive strategic decisions that shape how these Spreads brands show up for consumers across channels and occasions

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Market Trend / Business Analysis:

• On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.

• Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).

• Executes requested analyses, ad hoc reports, and provides the "story", not just the data, to managers and team.

• Works cross-functionally to pull together insights from a variety of sources to develop a cohesive "story".

• Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence

• Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team

• Assist in cross-functional forecasting on a monthly basis.

Brand Initiative / New Item Support:

• Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.

• Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.

Coupon / Budget Management:

• Manage coupon creation process, tracking, and analysis for the marketing team.

• Assists with budget management and identifies key issues.

Systems Implementation / Integration Lead:

• Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc). Provides support as appropriate.

• Ensure data integrity and competitive products in Circana

What we are looking for:

Minimum Requirements:

• Bachelor's degree required (Marketing focused degree is preferred)

• At least one internship of marketing experience working with Brands

• Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)

• Experience with data analysis work; synthesizing data and making business recommendations

Additional skills and experience that we think would make someone successful in this role:

• Detail-Oriented, strong communication skills, ability to multi-task

• Insatiable curiosity - continually seek emerging trends and seek for relevant fit to brand.

• Consumer first mindset with interest in understanding the why behind consumer behavior

• Demonstrated interest in marketing/brand management career