Senior Social Channel Strategist

This is a remote position and will work PST hours.

THE OPPORTUNITY

We're building a social channel strategy function from scratch - and this is the role that defines how it thinks. As a Sr. Social Channel Strategist, you'll be the strategic intelligence behind how our brand shows up on social across B2C and B2B lines of business.

You won't be handed a playbook. You'll write it. Using audience data, platform insights, and a sharp point of view, you'll define what each channel is for, who it's talking to, and why - and you'll translate that into a Social Blueprint that shapes everything downstream, from creative briefs to campaign activation.

Critically, your work starts before the campaign exists. You'll be in the room during integrated and creative strategy - not receiving those outputs, but shaping them. The best Social Strategists influence upstream. If you only show up after creative direction is locked, you're translating rather than leading.

WHAT YOU'LL OWN

Audience O platform mapping

This is the work you do before anyone has a campaign idea - and it's what makes your strategy useful upstream rather than decorative downstream.

Map how each target audience segment actually behaves on each platform: their mindset, content diet, what earns attention, and what gets ignored

Define platform constraints and creative parameters - format requirements, algorithm dynamics, community tone, brand safety considerations - so creative teams aren't discovering these after the work is made

Keep this intelligence evergreen: platform behavior changes, and your audience mapping should reflect that continuously, not just at campaign kick-off

Social Blueprint authorship

For every tentpole moment, campaign, and evergreen workstream, you'll author the Social Blueprint - the strategic document that defines:

Channel roles & rationale: which channels matter for this initiative, what job each one does, and what it's explicitly not responsible for

Audience O platform insights: how your specific audience behaves on each platform, what mindset they're in, and what earns their attention

Channel creative briefs: platform-specific briefs that tell creative and agency teams exactly what to build, for whom, and why - including format, tone, content principles, and watch-outs

Journey & sequencing logic: how channels connect across the funnel, where one sets up the next, and what triggers audience movement between stages

Per-channel KPIs: metrics that match each channel's role in the funnel, not uniform vanity metrics

Channel strategy leadership

Lead channel strategy across all social workstreams for your assigned lines of business - tentpole activations, always-on campaigns, and evergreen programming

Serve as the strategic authority on platform behavior, algorithm dynamics, and audience trends for your LOBs - keeping the team ahead of the curve, not reacting to it

Define what's in and out of scope for social on each initiative, and defend those decisions with data

Partner with Insights & Analytics to ground strategy in audience research, social listening, and performance data - not assumptions

Cross-functional integration

Brief and consult brand strategy, creative strategy, and internal and agency creative teams - ensuring social thinking is embedded upstream, not bolted on at the end

Collaborate with the Social Planner to translate strategy into editorial plans and channel programming - you define the what and why; they own the how and when

Input into integrated marketing strategy sessions, bringing the social POV to the table early enough to actually shape the work

Represent social strategy in stakeholder reviews, presenting and defending channel decisions with clarity

Performance interpretation & strategy evolution

Interpret performance data through a strategic lens - not just what happened, but what it means for how the channel strategy should evolve

Partner with Analytics to close the loop between measurement and strategy: bring insights back into the next Blueprint cycle so each iteration is smarter than the last

Flag when channel performance signals a need to revisit role assignments or resource prioritization - and make the case for change with data

WHAT YOU BRING

6+ years of social strategy experience, ideally spanning both agency and in-house environments - you've seen how strategy gets made from both sides of the brief

Deep platform fluency: you understand how Instagram, LinkedIn, YouTube, TikTok, and emerging platforms actually work - algorithmically, culturally, and commercially

Proven experience writing channel strategies and creative briefs that real creative teams have used to make real work

Comfort working across both B2C and B2B audiences - you know they require fundamentally different approaches and you can hold both

Strong analytical instinct: you're not a data scientist, but you can read a performance dashboard, identify what it's telling you, and adjust strategy accordingly

A bias for clarity over complexity - you write strategies that people can actually use, not documents that impress and confuse in equal measure

Experience operating without a lot of structure - you're energized by building, not frustrated by ambiguity

WHAT GREAT LOOKS LIKE IN YEAR ONE

The Social Blueprint becomes a document that creative, brand, and media teams actively request - not something they receive and file. You'll know you're succeeding when downstream teams cite your channel briefs as the reason their work landed.

You're in the room during integrated and creative strategy sessions - and your channel intelligence is visibly shaping the decisions made there

You've authored Social Blueprints for at least two major tentpole initiatives that shaped creative direction across channels

Creative and brand strategy teams are coming to you earlier in the process - not briefing social as an afterthought

Your channel rationale is being used to make budget and resource allocation decisions

The Social Planner is working from your strategic framework confidently, with minimal clarification needed

Performance data is feeding back into your channel strategy: you're adjusting role assignments and KPI frameworks based on what the data is telling you