Brand Specialist II (Hybrid - Dublin, OH)

Investing in You, join a 100-year-old, family-owned leader in Ag - and grow with us!

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

"We know the confidence gap can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you."

Role Overview:

The Brand Specialist supports the development, execution, and maintenance of the Nachurs Alpine Solutions (NAS) brand strategy to ensure a consistent, compelling brand presence across all channels.This role works closely with the marketing team and partners cross-functionally with sales and technology/agronomists, as well as external to media/publishers or other vendors.

A Sample of What You'll Do in this Role:

• Coordinate and manage large events, including the NAS annual meeting and significant annual tradeshow, with marketing support.
• Support the development of brand positioning, messaging, and narrative aligned with business and growth objectives.
• Assist with brand strategy execution across campaigns, content, channels, and customer touchpoints while partnering cross-functionally with sales and technology/agronomists.
• Collaborate with creative marketing team on campaigns, content, and assets.
• Partner with key publishers, advertiser channels, promotional vendors, and other outside vendors to execute the branding strategy.
• Manage brand-related projects and timelines, ensuring on time and high-quality delivery.
• Support product launches and marketing initiatives to ensure brand alignment.
• Manage internal branded clothing webstore.
• Support management of marketing brand budget.
• Monitor brand health metrics (awareness, sentiment, engagement, etc.) and translate findings into action.
• Conduct market, consumer, and competitive analyses to refine brand strategy and uncover insights.

What You Bring to this Role:

• 3+ years of experience in brand marketing, marketing communications, or a related field
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Strong understanding of branding principles and marketing channels
• Excellent written and verbal communication skills
• Experience working with creative teams and vendors
• Experience in the agriculture industry is desired
• Bachelor's degree in Marketing, Communications, Business, or a related field

What Makes You a Great Fit;

• You're skilled in brand strategy and storytelling
• You know how to write creative briefs and work with Adobe Suite
• You're a strong communicator
• You love managing multiple projects
• You enjoy working cross-functionally
• You have strong organization skills with attention to detail
• You have a positive and energetic attitude with a desire to help internal and external customers

Compensation and Benefits:

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $74,300 - $99,110. Note that salary may vary based on location, skills, and experience.
• This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k).

Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.

Our Commitment to Diversity & Inclusion:

Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.

NACHURS ALPINE SOLUTIONS is a Wilbur-Ellis business.

For over 70 years, Nachurs Alpine Solutions has been the industry leader in NPK LIQUID FERTILIZER TECHNOLOGY. Built on quality, integrity, and innovation, we pioneered precision-placed liquid fertilizer in 1946 - formulated to meet the nutritional demands of crops and growing conditions on both sides of the border. Our liquid fertilizers are marketed under the ALPINE brand and NACHURS brands in North America. The New Ag Markets Business Unit sells liquid fertilizer into turf, specialty, international, and private label markets. Products sold in the oil and gas markets, transportation and mining markets, and industrial chemical markets are all sold under the NASi brand. Nachurs Alpine Solutions has manufacturing plants located in Garretson, SD, Marion, OH, Corydon, IN, Red Oak, IA, St. Gabriel, LA, New Hamburg, ON and Belle Plaine, SK.

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