Segment Public Relations Senior Manager

Job Title - Segment Public Relations Senior Manager

Do you excel at shaping narratives that influence perception and strengthen brand reputation?

Do you enjoy partnering with senior leaders to drive highimpact PR strategies across global markets?

Join our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet.

Fuel your passion

As a Segment PR Senior Manager, you will serve as the primary PR partner for segment leadership teams, driving strategic communications that elevate Baker Hughes' reputation, strengthen executive visibility, and support commercial priorities. You will lead PR strategy development, manage media relations, coordinate crossfunctional communication programs, and ensure alignment with enterprise brand and messaging frameworks.

You will collaborate closely with Thought Leadership, Brand, Marketing & External Communications, and segment stakeholders to deliver integrated PR programs that reinforce Baker Hughes' position as a global leader in energy technology and innovation.

In this role, you will be:

• Developing comprehensive PR strategies and communication plans tailored to segment priorities

• Coordinating and managing communication projects, campaigns, and events from inception to completion

• Serving as the primary PR contact for segment leadership, providing strategic counsel and building trusted relationships

• Identifying media spokespeople and providing training in partnership with Thought Leadership and Brand & Communications teams

• Maintaining visibility into commercial awards, earnings processes, and announcement calendars

• Managing media relations, including drafting press releases, pitching stories, and responding to inquiries

• Building and maintaining strong relationships with journalists, trade publications, and industry influences

• Developing and executing proactive crisis management strategies to protect the company's reputation

As a Segment PR Senior Manager, you will be responsible for:

PR Strategy & Planning

• Developing integrated PR strategies and plans aligned with segment and enterprise priorities.

• Identifying target audiences, key messages, and communication channels to maximize impact.

• Ensuring PR plans support commercial, product, and corporate milestones.

Campaign & Program Execution

• Leading endtoend execution of PR campaigns, media programs, and communication initiatives.

• Coordinating crossfunctional inputs to ensure timely delivery of highquality PR assets.

• Supporting global and regional activation while maintaining message consistency.

Executive Visibility & Leadership Support

• Serving as the main PR advisor to segment leadership teams.

• Building executive visibility through bylined articles, speaking engagements, interviews, and thought leadership.

• Identifying and train media spokespeople in partnership with enterprise communications teams.

Media Relations & Storytelling

• Drafting press releases, media statements, pitches, and storytelling assets.

• Pitching and secure coverage in tierone, trade, and industry media outlets.

• Building and maintain strong relationships with journalists and industry influencers.

Crisis & Issues Management

• Developing and maintain proactive crisis communication strategies.

• Responding to media inquiries and manage sensitive issues to protect the company's reputation.

• Ensuring alignment with legal, compliance, and enterprise communications teams.

To be successful in this role you will:

• Have a Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

• Have 8-10 years of experience in PR, corporate communications, or agency environments.

• Have demonstrate strong ability to build stakeholder relationships and facilitate crossfunctional collaboration.

• Have a proven track record of pitching and placing stories in tierone and trade media.

• Have possess exceptional writing, editing, and storytelling skills.

• Thrive in a fastpaced environment with the ability to solve complex problems and meet deadlines.

Key Skills & Competencies

• PR strategy and execution

• Media relations and storytelling

• Executive visibility and leadership communications

• Crisis and issues management

• Integrated campaign alignment

• Strong writing and editorial excellence

• Stakeholder influence across matrixed environments

• Ability to balance governance with handson execution

• Strong problemsolving and prioritization skills

• Continuous improvement mindset with strong analytical orientation

• Commitment to leveraging digital and AI tools in daily work

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and worklife balance.

Working with us

Our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in wellbeing, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

• Contemporary worklife balance policies and wellbeing programs

• Comprehensive private medical care

• Life insurance and disability coverage

• Tailored financial programs

• Education assistance

• Generous parental leave

• Mental health resources

• Dependent care support

• Additional voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.