Brand Content Senior Advisor

Brand Content Senior Advisor (Open)
"Turning complex energy narratives into powerful, marketshaping brand

content.

"Driving a unified global brand through strategic, highimpact content."

Join Our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Fuel your passion

The Brand ContentSenior Advisor is responsible forstrengthening the organization's global brandbyestablishinga differentiatedportfolio ofbrandcontent andassetsthatcreatesawarenessand builds long-term brandequityfor Baker Hughesin established and emerging markets.

As a Brand ContentSenior Advisor, you will be responsible for:

• Developingandexecutingcampaigncontent

• Leadingthe developmentand productionofbrandcontenttobuildbrandequityandincreasemarketawarenessKeyresponsibilitiesincludecontentscoping,creativeoversight,budgetmanagement, andperformancetracking.

• Maintaining dashboards and reporting mechanisms to evaluate brandcontenteffectiveness.

• Partnering with sales and commercial teams tosupportstrategic, holistic brand campaignswith unique content thatcreatesbrand awareness and enhancesthe company's reputation across multiple markets around the world.

• Collaboratingwithin the BMEC team and across the company toensurebrandcontentrelevanceacross multiplemarket-specific situations and challenges. Createspecific contenttosupportkey region- or segment-specific issues.

• Partneringwithanddirectinternalcreativeteams (designers, copywriters) andexternalagenciestodevelopcampaigncontentthatisvisuallystriking, relevant, and on-brand.

• Buildingandexecutingrichgo-to-marketplansthatdeployrichcontentacrossvariouschannels-includingsocialmedia,web,email,andevents-toensureaunifiedbrandexperience.

• Collaboratingonplansandschedulesforcontentdeliverytoensurecampaignslaunchontimeandonbudget.

• Supportingthecompany'spositioningin anewcompetitivespace

• Helping develop and execute multifaceted marketing campaigns,incorporatingthemessaging and rich contentthatdemonstratesBaker Hughes' leadership in rewriting The Energy Equation. Allcampaigncontentwillbuild on thecorporate personality, brand pillars, and visual identitytoestablishandreinforceourbrandpositioningin a new competitive space.

• Usedatadriveninsightstoevaluatebrandcontenteffectivenesssuccessofcampaignsbymeasuringmetricssuchasimpressions,customerawarenessandengagement, andshareofvoice

• Optimizingcontentcreationbasedonfeedback andperformancedata toimprovefutureresults

• Collaborating with the thought leadership team to developstrategiccampaigncontent (white papers, pitch decks, etc.)to introduce the brand intonewand emergingmarketslikedata centers, mining, and utilities

• Studyingnewmarketsto understand targetaudiences,customerpersonae's,behaviors,unmetneeds, andcompetitorpositioningandapplythoselearningtocreateunique, relevantcontent.

• Ensuringallcontentalignswiththeoverallbrandwhilesupportingapplication-specificmessagingandgoals.

• Supportingstrategicbusinesspriorities

• Incorporating the brand strategy and narrative into ongoing work related to the Six Strategic Priorities and brand campaigns

To be successful in this role you will:

• 8+ years of experience indigitalstrategyand channel management

• Proven experience withdigitalstrategy,website architectureand crossfunctional stakeholder management

• Strong analytical, strategic thinking, and written communication skills

• Strong curiosity aboutnew ideasand how things work together

• Websitedevelopmentand content appreciation

• Understandingoftheimportanceofstorytellingontheweb

• Strong project leadership and crossfunctional collaboration

• Ability to simplify complexideasinto clear, compelling frameworks

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

One of our core values as a business is collaboration and, as such, whilst flexible work options are available, we believe there is a great benefit of having our teams co-located in one of our many offices in the United Kingdom.

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities

• Comprehensive private medical care options

• Safety net of life insurance and disability programs

• Tailored financial programs

• Additional elected or voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.