Marketing Web Automation Developer

North Carolina State University was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today NC State is the largest university in North Carolina, with more than 37,000 high-performing students, 9,000 preeminent faculty and staff and 260,000 alumni. NC State is a research-extensive university known for its leadership in science, technology, engineering and mathematics. We're also at the forefront of teaching and research in agriculture, business, design, education, humanities and social sciences, natural resources, textiles and veterinary medicine. NC State is consistently named as one of the best values in higher education, and many of our programs are ranked at the top of their respective disciplines. We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development, with an eye to personalized career growth.

University Communications and Marketing is NC State's dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission. We work to promote local, national and worldwide visibility for the university and its students, faculty and staff. The office is committed to informing the public and the university community about NC State's innovative, varied learning environment, its world-leading scholarship and research, and its unswerving dedication to improving lives by finding practical solutions to real-world problems.

Web Communications provides leadership and strategic direction for NC State's overall Web presence and online communications. We operate the university's homepage, second-level pages and various elements of the university's core website, in addition to several other sites that support the university's strategic marketing and communication goals. Web Communications also provides assistance, support, coordination and strategic consultation for online communications throughout the university.

As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

What we offer:

Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

As the steward of the university's primary marketing automation tool, they will ensure that it is meeting business needs while planning for effective growth and management of the platform so that it can easily scale up to meet future use cases. An understanding of the feasibility of a request is important so that the larger marketing automation working team can then make an informed decision to see if the ROI is worthwhile.

This position doesn't require traditional developer skills. The person in this role doesn't need to be able to write large amounts of code, but they need to be conversant and understanding in code to interface with other programmers on the team and steward and audit code output from AI tools.

These responsibilities mean that the individual in this role must excel at explaining complex technologies and tactics to audiences unfamiliar with marketing automation.

Marketing automation inherently requires a lot of data analysis to guide actions and marketing tactics. While the individual in this position is not a data analyst, they should have rudimentary data skills to be able to translate requests from marketing colleagues into actionable metrics reports.

Experience with Salesforce Marketing Cloud is preferred, but hands-on experience with any marketing automation tool such as Hubspot, Marketo, Pardot or Acoustic is also acceptable. Certification in any marketing automation software is a plus. Experience with non-marketing CRM functionality would provide equivalent knowledge for this position.

The individual in this position will also help configure data integrations with other campus systems and data sources. They should be able to clearly articulate the format of the needed data and how that appropriately formatted data can be integrated into the marketing automation platform through native CRM connectors, scheduled workflow automation, journey entry sources and REST API connections.

To effectively integrate Salesforce Marketing Cloud into NC State's existing web ecosystem, the individual in this position needs to have a working knowledge of front-end web development including HTML, CSS, and JavaScript, along with HTML email coding with inline CSS. SQL proficiency for querying platform subscriber data structures and building scheduled query activities is essential. Familiarity with platform-native scripting languages for dynamic content personalization, as well as Server-Side JavaScript, is strongly preferred. While PHP and WordPress familiarity is helpful given NC State's web ecosystem, these are not core requirements of the role.

The individual in this position will be able to piece together creative solutions using existing tools while also conducting research into what additional tooling might be needed to create a truly impactful solution for a partner's needs. The marketing web automation developer will also support marketing automation platform users by troubleshooting technical issues as needed.

As University Communications and Marketing's marketing automation tool expert, the individual in this position will act as a resource and internal consultant to help others train on and leverage the platform. This will allow others to carry out basic tasks within the platform more independently and reserve the technical manager's time for more advanced tasks and configurations.

Master's degree and at least one year of relevant experience; or Bachelor's degree with at least two years' of relevant experience; or an equivalent combination of education, training and relevant experience.

N/A

In addition to your application, please submit a resume, cover letter and the contact information for at least three professional references.

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.