Dealership Sales Instructor

Inspire Performance. Elevate the Audi Sales Experience. Drive Retail Excellence.

The Sales Instructor - Audi plays a critical role in shaping the performance, professionalism, and customer experience within the Audi retail network. In this role, you will deliver highimpact sales training programs to Audi dealership teams-empowering Brand Specialists and Sales Managers with the product knowledge, sales skills, and customercentric mindset needed to succeed.

You will act as both a facilitator and trusted advisor-supporting dealerships through immersive training, coaching, and onboarding programs that drive measurable performance and cultural alignment with the Audi brand.

What You'll Do

Deliver WorldClass Sales Training

• Facilitate engaging, highimpact training in sales process, customer experience, and product knowledge, including certification programs, tactical training, product launches, and customized dealership solutions.
• Use a variety of facilitation techniques-virtual, classroom, and onthejob-to drive learner engagement and skill transfer.
• Provide timely feedback and coaching during training sessions to reinforce behaviors and improve performance.

Consult & Diagnose Performance Needs

• Partner with dealership leadership, regional teams, and area managers to assess learning gaps and identify opportunities for performance improvement.
• Recommend learning solutions and provide strategic insights to address sales, customer experience, and operational challenges.
• Serve as a subjectmatter expert supporting the Sales Account Team in program design and development.

Plan & Customize Training Programs

• Develop training plans and schedules that align to dealer needs, market priorities, and Audi brand objectives.
• Customize content using sound instructional design principles to meet the unique needs of individual dealerships.
• Plan and execute launch training programs, immersive driving experiences, and special training events.

Support Onboarding & Talent Development

• Deliver the Audi Brand Experience course for new dealership employees.
• Coach and support new hires through early performance stages-assessing readiness, identifying development needs, and recommending followup training to increase retention and engagement.
• Monitor dealer progress toward certification goals and communicate status to dealer management and area teams.

Evaluate & Improve Learning Impact

• Evaluate training effectiveness through learner feedback, certification outcomes, and dealer performance indicators.
• Revise and enhance programs based on insights, business results, and evolving retail needs.

What Makes You a Great Fit

Required Qualifications

• 3-5 years of training and facilitation experience across classroom, virtual, and onthejob formats.
• Bachelor's degree (B.A. or B.S.).
• Minimum 3 years of relevant professional experience (automotive retail, hospitality, customer care, or similar environments).
• Solid understanding of adult learning theory and instructional design processes.
• Strong timemanagement, organization, and facilitation skills.
• Proficiency in Microsoft Office tools (PowerPoint, Word, Excel).

Desired Qualifications

• Experience in instructional design or curriculum development.
• Master's degree in Instructional Design or Education.
• Experience using eLearning tools such as Articulate Storyline or Rise.
• Audi product knowledge and dealership process diagnostic experience.
• Budget management experience.

Work Flexibility & Travel

• Highly flexible role with up to 75% travel to support dealerships, attend meetings, and deliver TraintheTrainer workshops.
• Must be able to travel internationally.
• Future relocation flexibility is a plus.

Why This Role Matters

As a Sales Instructor for Audi, you directly influence how the brand is represented at the retail level. Your work shapes customer experience, strengthens sales capability, and reinforces Audi's culture of performance and premium service. If you're passionate about sales excellence, coaching others, and bringing learning to life inside the dealership environment, this role offers meaningful impact and visibility.