Senior Product Marketing Manager

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve-driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Want a role with a creative, results driven, and innovative Marketing Team? This position is your opportunity to join Granicus, the leading cloud-based solution for government and support the advancement of driving new revenue in a young and energized Cloud Vertical. You will be a part of a team that values individual initiative as well as team work. What we do makes a difference. Our products and services improve the efficiency of government and the quality of people's lives.

The Product Marketing Manager will lead the Product Marketing Team in developing and executing analysis, strategies, and programs to improve product positioning, product launches, and demand generation that builds long-term growth and competitive advantage.

Develop product positioning and messaging that differentiates our products in the market
• Work closely with Sales Enablement to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Lead our market and competitive intelligence for the organization - be the expert on our buyers and how they buy, as well as the expert on our competition and how to position against them
• Work closely with the Marketing and Product Teams to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns
• Work closely with Product Managers as part of the product council to develop and report on product specific campaigns
• Define personas, buyer journeys, and articulate ROI tailored to key buying groups for government agenda management, meeting managements, video technology, records requests, and boards and commissions
• Lead the development of our product content including creating and proofing marketing copy and creative collateral (website, videos, 1-pagers, and more)
• Translate technical details of our products and how they work together into benefits for the user
• Responsible for the strategy and execution of customer user groups, customer advisory groups, and strategic training programs
• Lead in-app marketing initiatives from demand generation within the product to product onboarding
• Other duties as assigned

• 8+ years of Marketing or Product Marketing experience
• Experience and/or interest in building and managing product marketing teams
• Passion and/or experience in working with public sector entities
• Experience in market analysis and competitive intelligence
• Very strong written communication skills as well as presentation skills
• Proven history of creating effective marketing programs
• Ability to work closely and earn the respect of the Product, Marketing, and Sales Organizations
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
• Experience working with international and virtual teams
• An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important

Don't have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don't meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include - Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions - Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place - quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Flexibility & Balance

• Flexible Time Off - Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days - Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement - Support a productive home office environment.

• Multiple Health Plan Options - Including a 100% employer-paid plan.
  
• Employer HSA Contributions - When enrolled in a High-Deductible Health Plan.
  
• Fitness Reimbursement Program - Stay active, your way.
  
• On-Demand Mental Health Support - Access to Headspace and other wellness tools.

• Paid Parental Leave - For both birthing and non-birthing parents.
  
• Traditional & Roth 401(k) - With a generous company match.
  
• Life & AD&D Insurance - 100% employer-paid coverage for peace of mind.

• Online Learning Platforms - Fuel your professional development.
  
• Competitive Salary & Bonuses - Your contributions are valued and rewarded.