Global Market Manager- Heavy Truck and Bus

CORE RESPONSIBILITIES AND TASKS

Strategy Development:

• Responsible for Heavy Truck & Bus regional/sub-segment strategy development and execution in cooperation with regional sales, business development and marketing
• Establishment of regional/sub-segment gap analysis and action plan for closure
• Provide competitive intelligence and positioning guidance.

Market Development:

• Global responsibility for value proposition development, deployment, best practice sharing and replication.
• Generalist business development support at times in global regions
• Product Development & Management:
• Establish new product development pipeline based on regional/sub-segment plans
• Initiation of project transfer between regions to secure new business and/or close specific product line gaps
• Use the Navigator/Stage Gate process to recommend and manage product development activity

Marketing Communication:

• Collaborate with MarComm team regarding Heavy Truck & Bus segment specific market materials
• Partner with MarComm to establish list of relevant trade shows, define how Heavy Equipment segment will be present and align on objectives of attendance
• Lead demand generations activities / design & deliver market & product training, both internally & externally

FORMAL EDUCATION:

Required:

• College Degree

Preferred:

• Major in Business, Communications or Chemistry

KNOWLEDGE & EXPERIENCE:

Required:

• Minimum 5 Years in sales and/or marketing experience in B2B required

Preferred:

• 5 years coatings experience
• Experience managing complex sales cycles- (6-12 Months, Approval Required, Multiple Application sites)

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Excellent verbal and written communication skills required
• Preferred:
• Experience with salesforce.com

TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

• 50% or more
  • Majority of Travel in NA, some travel to EMEAI, LATAM and APAC