Social Media Coordinator

This position works remotely, requiring a telecommuting agreement and adherence to the UCSC Telecommuting/Remote Work Guidelines. The employee shall be available in a full-time capacity during assigned telecommuting work hours (specific hours to be discussed with the supervisor). While telecommuting/remote working, the employee is responsible for ensuring a worksite environment suitable for accomplishing their regular job duties during scheduled hours of work and, if applicable, arranging for dependent care just as they would if they were working at the regular UCSC worksite.

HOW TO APPLY

For full consideration, applicants should attach their resume and cover letter when applying for a job opening. For guidance related to the application process or if you are experiencing difficulties when applying, please review the Applicant Resources on our website.

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INITIAL REVIEW DATE (IRD)

UC Santa Cruz jobs are posted until filled. All application materials submitted by 11:59 pm on the IRD will be routed to the hiring team for consideration. NOTE: Applicants who miss the IRD are still encouraged to apply; their materials will still be forwarded for consideration if requested by the hiring team. Application materials cannot be accepted outside of the jobs portal. Applications cannot be edited on an applicant's behalf. For more information about the IRD and the applicant review process, view this link.

The IRD for this job is: 04-02-2026

ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

DEPARTMENT OVERVIEW

Scout, from the University of California, delivers high-quality online courses that expand college access and academic success for middle and high school students. We offer A-G approved college preparatory and College Board-approved Advanced Placement (AP) courses online and curricula for students, teachers, schools and districts, especially those serving California's educationally underserved communities.

UC Scout is a division of the UC Santa Cruz Extension. While UC Scout's home campus is located at 3175 Bowers Avenue in Santa Clara, the UC Scout team is a full-remote team, with individuals making occasional visits to the campus as needed. UC Scout serves high school students, providing online high school courses for students and curricula for educators.

UC Scout's growing team comprises six departments: instructional design, media, academics, support, outreach, and business intelligence. The team consists of approximately 50 full-time staff and 70 part-time employees. UC Scout works closely with UCSC Extension support staff, including IT, finance, and the office of the Dean to support UC Scout's goals.

Learn more about our courses and services at www.ucscout.org

JOB SUMMARY

The Social Media Coordinator supports UC Scout's outreach and marketing efforts through the design and delivery of strategic social media content across multiple platforms. As a member of the Outreach team and working under the supervision of the Outreach and Marketing Supervisor, this role assists in the development and execution of social media campaigns across multiple platforms to accurately represent UC Scout to defined audiences.

The Social Media Coordinator creates and manages on-brand, on-message content designed to increase awareness of UC Scout's programs, services, and values, while contributing to established KPIs and organizational goals.

Responsibilities include coordinating content calendars, drafting and designing posts, monitoring engagement, and supporting broader outreach initiatives as part of a collaborative communications team.

APPOINTMENT INFORMATION

Budgeted Salary: $28.88 - $41.19/hour. Salary commensurate with skills, qualifications and experience.
Under California law, the University of California, Santa Cruz is required to post a reasonable estimate of the compensation for this role. The salary shown above is the budgeted amount the University reasonably expects to pay and the salary extended should not exceed this posted amount.

Benefits Level Eligibility: Full benefits

Schedule Information:

• Full-time, Fixed
• Percentage of Time: 100%, 40 Hours per Week
• Days of the Week: Mon-Fri
• Shift Includes: Day

Employee Classification: Career appointment

Job End Date: None

Work Location: Remote

Union Representation: COMMAS (CMSP), Communications and Marketing and Sales Professionals - CM Union

Job Code Classification: 007551 (MARKETING SPEC 2)

Travel: Never or Rarely

JOB DUTIES

40% - Content Creation and Planning

• Creates and maintains original, on-brand social media content across established platforms (including, but not limited to: Facebook, Instagram, LinkedIn, and TikTok).
• Writes clear, engaging copy with strong attention to tone, voice and audience.
• Ability to create content of all kinds, including long and short-form writing, photographic, graphic and video using standard tools.
• Adapts content for platform- and audience-specific best practices and accessibility standards.
• Explores new social networks to reach target audiences and recommends improvements in how social media is used.
• Ensures all content complies with copyright law, platform policies, FERPA and UC guidelines. Secures appropriate permissions and releases for student images, video and testimonials. Verifies rights for music, graphics, photography and third-party content prior to publication. Collaborates with leadership to manage sensitive communications and mitigate reputational risk.
• Maintains organized asset libraries, content calendars and documentation of social media processes. Ensures security and appropriate access controls for all social media accounts.
• Leverages emerging technologies, such as AI-assisted tools, as approved by UC Scout, to improve efficiency in content ideation, drafting, editing, and asset generation, while ensuring accuracy, originality, and compliance with UC Scout guidelines.

40% - Strategy, Campaign Management and Analytics

• Develops and implements social media plans to support marketing campaigns across relevant platforms.
• Evaluates short and long-term social media plans, updates and modifies as needed to meet organizational goals in alignment with leadership.
• Analyzes performance data to inform strategic adjustments and improve audience growth, engagement and conversions.
• Works to achieve established KPIs in consultation with UC Scout leadership.
• Aligns social media strategy with broader enrollment, outreach and SEO initiatives.
• Manages paid social campaigns, including budget allocation, audience targeting and performance optimization.

10% - Community and Reputation Management

• Monitors social media channels for comments, messages and mentions.
• Responds to inquiries, feedback, and basic customer service issues in a timely manner and in consultation with relevant departments.
• Supports crisis communication efforts in coordination with leadership when necessary.
• Fosters positive community interactions and engagement.

10% - Collaboration and Trend Alignment

• Collaborate with marketing, outreach, and design partners to support campaigns and initiatives.
• Repurpose content across channels and formats to maximize reach and efficiency.
• Stays current with social media trends, platform changes and emerging content formats.
• Applies accessibility and brand guidelines to all content.
• Explores collaborations and partnerships with aligned accounts to achieve established goals.
• Identifies and cultivates strategic partnerships, ambassadors and aligned accounts to expand reach and credibility.

REQUIRED QUALIFICATIONS

• Bachelor's degree in related area and / or equivalent experience / training.
• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and best practices related to social media communication.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
• Strong technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Advanced interpersonal communication skills.
• Strong skills to develop and implement original ideas and correctly identify and effectively solve problems.

PREFERRED QUALIFICATIONS

• Strong skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough understanding of applicable rules and regulations for web communications.

SPECIAL CONDITIONS OF EMPLOYMENT

• Selected candidate will be required to pass a pre-employment criminal history background check.
• Selected candidate must pass the employment misconduct disclosure process.
• Must live within the state of California or willing to relocate to California.
• This is a fully remote position, and the selected candidate must be able to work successfully from a home/remote office and be able to fulfill the requirements of the UCSC telecommuting agreement.
• Ability to work long periods of time at a computer with or without accommodation.
• Ability to work occasional evenings and weekends as directed.
• Ability to travel within a defined regional or service area.
• Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
• The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
• Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.

MISCONDUCT DISCLOSURE REQUIREMENT

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

• "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:
  • UC Sexual Violence and Sexual Harassment Policy
  • UC Anti-Discrimination Policy
  • Abusive Conduct in the Workplace

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

NOTICE OF AVAILABILITY

EEO/AA

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti-Discrimination Policy.

It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.