Marketing Operations Associate

Marketing Operations Associate

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Marketing Operations Manager drives the execution and operational excellence of marketing programs across multiple business segments. This role serves as a central connector between marketing, sales, and commercial teams, ensuring campaigns, advertising initiatives, and enablement programs are delivered accurately, efficiently, and on time.

The Marketing Operations Manager owns campaign execution workflows, timelines, data readiness, advertising operations, and reporting, supporting key commercial segments to ensure all initiatives are wellcoordinated and aligned to business priorities. Success in this role requires strong operational discipline, crossfunctional collaboration, and the ability to manage multiple priorities while maintaining data integrity, process consistency, and clear communication.

Responsibilities:

Campaign
& Execution Operations

• Support endtoend execution of
  marketing campaigns across multiple segments and audiences, including
  email, social, paid media, and promotional programs, ensuring alignment
  across marketing, sales, and internal stakeholders.
• Manage campaign tasks and workstreams within
  project management systems, maintaining clear scope, deadlines,
  accountability, and visibility into progress.
• Track execution progress, flag
  risks or dependencies, and provide regular status updates to marketing
  leadership and key stakeholders.

Strategic
& Commercial Support

• Serve as a strategic and operational marketing enablement partner for Government, National Accounts, GPOs (including Sourcewell and Kinetic), Customer Success, and the Networking team, serving as a key enablement partner across segments.

Sales
Enablement

• Support sales enablement across
  segments by serving as an operational point of contact for marketing
  timelines, materials, execution details, and campaign readiness.

Advertising
Operations & Partners

• Manage advertising operations, including spend
  tracking, calendar management, placement coordination, and preparation
  of advertising materials by portfolio.
• Provide operational support for marketing
  activities involving external ad partners, associations, and vendors
  across segments.
• Coordinate asset delivery,
  approvals, communications, and documentation to ensure ad partners and
  internal teams have what is needed for execution.

Data,
Targeting & Analytics

• Develop and manage target lists for all
  campaigns, ensuring alignment to segment, portfolio, and campaign
  objectives.
• Manage lead cleansing and upload from all
  marketing activities-including events, conferences, webinars, and
  SUNs-to ensure data accuracy and usability.
• Develop analytic reporting,
  including Price Realization data, annual pricing review file
  preparation, bottomup forecasting, and gather insights from segment
  teams.
  

Events
& Production

• Manage and coordinate virtual marketing events
  such as webinars and Product Showcases, including scheduling, speaker
  and resource coordination, and endtoend process management in support
  of segment teams.
• Organize and facilitate product photo and
  video shoots, both inhouse and at customer or client sites, coordinating
  logistics (people & product), resources, and timelines as needed.

Process,
Systems & Documentation

• Maintain marketing workflows, process
  documentation, templates, and governance standards.
• Manage the Marketing SharePoint
  site, ensuring organized, accessible, and uptodate content.

Meetings
& Operating Rhythm

• Manage marketing operating
  meetings, including Marketing Connections, Marketing Minutes, and team
  meetings, by setting agendas, finalizing presentations, incorporating
  engagement elements, and distributing materials and minutes.

Requirements:

• Ideal candidate must reside in East Coast or Central Time Zones
• Bachelor's degree in an applicable discipline required, master's degree preferred
• 3-6 years in marketing operations, campaign operations, or marketing coordination
• Direct experience supporting campaigns through email, digital advertising, webinars, and promotional programs
• Experience developing target lists, managing segmentation, and supporting campaign deployment
• Practical exposure to lead management, including cleansing, validation, uploads, and handoff after events and campaigns
• Approximately 25% travel expectation

Salary Range: $80,000 - $90,000, eligible for a 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.