Bulk Marketing Manager

Job Summary:
The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth across multiple industrial sectors within the United States. This role partners closely with sales, product management, and executive leadership to position the company's technical solutions effectively within complex, relationship-driven B2B markets.

The ideal candidate understands long sales cycles, technical buyers, and multi-industry go-to-market strategies typical of industrial and manufacturing environments.

Why Messer?

Messer is the world's largest privately held industrial gases company and what we do matters because it is woven into every part of life, from the medical gases that patients rely on to the essential elements needed to safely and sustainably produce the goods our communities depend on.

The true strength of Messer is our people-at every level and in every role.

Join us and take pride in the impact you will make by providing solutions essential to our world and lives. Reach your highest potential at our stable, inclusive company with diverse opportunities in a growing industry, supported by people who care.

Messer stands apart because we put what matters first, and you matter.

Principal Responsibilities:

Key Responsibilities

Strategic Marketing & Planning

• Develop and implement comprehensive B2B marketing strategies aligned with company growth objectives.

• Identify target markets, customer segments, and vertical industry opportunities.

• Create annual and quarterly marketing plans, budgets, and performance targets.

• Analyze market trends, customer insights, and competitor activity to guide positioning and messaging.

Lead Generation & Demand Creation

• Build and execute multi-channel demand generation programs including:

• Digital marketing

• Trade shows and industry events

• Content marketing

• Email campaigns

• Partner with sales teams to develop qualified lead pipelines.

• Implement and optimize marketing automation and CRM workflows.

• Track and report marketing ROI and conversion metrics.

Product & Technical Marketing

• Translate technical product capabilities into clear value propositions.

• Develop product launch strategies and supporting collateral.

• Create case studies, white papers, technical datasheets, and sales tools.

• Support pricing strategy and product positioning.

Brand & Communications

• Maintain consistent brand identity across all marketing channels.

• Oversee website strategy, SEO/SEM initiatives, and digital presence.

• Manage public relations, thought leadership, and industry partnerships.

• Coordinate internal and external communications.

Sales & Channel Alignment

• Collaborate with sales leadership to support account-based marketing initiatives.

• Using best practices, train sales teams on marketing tools, messaging, and campaign execution.

Analytics & Performance Measurement

• Establish KPIs and dashboards to evaluate marketing effectiveness.

• Monitor customer acquisition costs, pipeline contribution, and campaign ROI.

• Use data to continuously optimize marketing performance.

Vendor & Project Management

• Manage external agencies, freelancers, and marketing technology providers.

• Oversee marketing budgets and resource allocation.

• Ensure timely execution of campaigns and projects.

Required Skills:

• Experience marketing to multiple industry verticals strongly preferred

• Demonstrated success supporting long and complex sales cycles

• Strong understanding of industrial buying processes and technical audiences

• Experience with marketing automation and CRM platforms

• Proficiency in digital marketing, SEO/SEM, and analytics tools

• Ability to develop technical marketing content

• Experience managing trade shows and industry events

• Strong project management and budgeting skills

Basic Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field required

• 5-10 years of progressive B2B marketing experience

Preferred Skills:

• Experience supporting distributor or channel partner sales models

• Industrial gas marketing experience

• Background working with engineering or technical product teams

• Familiarity with account-based marketing strategies

• Experience managing marketing teams or cross-functional initiatives

Preferred Qualifications:

• MBA or advanced degree preferred

• Minimum 3 years in industrial, manufacturing, engineering, or technical product marketing preferred

The salary range for this position is $102,000-$136,000. Messer provides medical, dental, vision, short term disability, life insurance and paid time off as well as other voluntary benefits, such as, long term disability in accordance with the terms and conditions of these Plans. Employees are eligible to enroll in Messer's 401(k) Plan. Employees may be eligible to participate in the company's bonus program.

About Messer:

Messer's safety culture, commitment to providing dependable supply and innovative gas technology solutions help customers unlock opportunities to be safer, more sustainable, more productive and more efficient, so their business thrives. We nurture lasting, meaningful relationships with customers, our communities, and with one another.

We offer comprehensive benefits and appreciable pay, with steady schedules and opportunities for ongoing training and career progression. We prioritize and invest in our people at every level of our organization - the dedication, knowledge, customer focus and entrepreneurial spirit of our employees is what make Messer refreshingly different.

If you need assistance with the application or would like to request accommodation, call (877) 243-1030.