New

Associate Brand Manager

Bimbo Bakeries
$64,700 - $84,100
401(k)
United States, Texas, Irving
1735 North Story Road (Show on map)
Feb 21, 2026
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates *diversity, promotes development and allows our associates to be their authentic selves.* #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $64,700 - $84,100 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match Position Summary: Bimbo Bakeries US is seeking CPG associates with experience in working on brands and within brand or innovation teams.This person should demonstrate a passion for the business, a willingness to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics. This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share on one of our critical businesses through strong program development and execution. Key brands in the BBU portfolio include Thomas', Sara Lee, Entenmann's, Oroweat, Ball Park and Little Bites. The Associate will be responsible for supporting their team on a variety of business initiatives while owning key work streams in support of the brand.These can include insights, analytics, innovation, budgeting, point of sale material and program/activation execution. This person will have the opportunity to work and collaborate cross functionally with Packaging, Finance, Manufacturing, research and development, Innovation, Customers/Sales, Revenue Growth Management, R&D, and the brand's key Marketing and Social agencies. Key Job Responsibilities: Support the team across daily brand or innovation activities. Collaborate with team to develop business building marketing activities such as, but not limited to, advertising and promotions. Lead cross functional calls and keep teams organized and accountable against key initiatives. Issue notes and next steps. Support team in Annual Planning process and with Inter-Agency Teams. Support sales presentations, sell sheets, Point-of-Sale displays and field communication development. Margin Minder and Circana analysis and insights. Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines. Budget management and invoice processing Work closely with Sales and Customer teams on sales opportunities and initiatives. Weekly social media, advertising, consumer response and website review of competitors. Support new product development systems and processes (PACT, regulatory, packaging, Salsify) Management of invoice processing and budget alignment with Finance. Willingness to travel, approx. 15-20% including visits to bakeries and key sales markets Key Behavioral Competencies: Accessible and responsible. Ability to develop and complete a series of goals and tactics, with minimum supervision. Strong communicator (oral and written) both with internal and cross functional teams. Sharp operator, creative and resourceful. Organized work style - Master at Multi-Tasking. Strong at managing priorities and deadlines. Open to learning/developing new skillsets - curiosity around the business. Social media savvy. Leadership Competencies: Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Build partnerships and work collaboratively with others to meet sharedobjectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working. Education and Work History: Bachelor's Degree in Marketing or a related field. MS or MBA preferred. 3-5 years of experience, CPG preferred. Excellent organizational and strong analytical skills with the ability to generate business insights from diverse data sources. Expert in Microsoft Office (as well as Margin Minder and Circana (IRI) Market Advantage, if internal). Examples of prior brand experience will be requested, along with references. Physical Demands: The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >