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Marketing Data Analyst, Consultant

Blue Shield of CA
United States, California, Rancho Cordova
Feb 20, 2026

Your Role

The Marketing Technology Strategy & Solutions team is responsible for strategic vision of the marketing technology stack, proposing and evaluating new technologies, implementing them to power best-in-class digital experiences for our customers, and managing the data that powers them. The Marketing Data Analyst, Consultant will report to the Sr. Manager, Marketing Technology. In this role you willenablethe deliveryof relevantconsumer experiences bysuccessfully extracting, transforming, loading, tracking, and reporting data across the end-to-end consumer journey.

Your Knowledge and Experience

  • Requires an MPH, MBA, MS, MA in data analytics, science, social science, public health, health services research, business or related field, or bachelor's degree with demonstrated equivalent work experience
  • Requires at least 7 years of prior relevant experience
  • Expert level with SQL and SAS data programming, other data programming skills a plus
  • Practical proficiency understanding of data architecture and database structures
  • Experience utilizing a variety of data analytics and management tools (e.g. Tableau, Adobe CJA, Looker Studio)
  • Skilled at managing deadlines simultaneously working on a variety of tasks, highly organized and able to work independently with minimal supervision
  • Strong analytical skills with the ability to understand data and develop insights and recommendations
  • Excellent interpersonal and verbal/written communication skills
  • Superior analytical and problem-solving skills
  • Highly organized, able to juggle multiple priorities, and work independently with minimal supervision
  • Solution-oriented, resourceful, and able to take initiative to make things happen and improve processes
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