Sr Marketing Operations Specialist

Aquent is partnering with a globally recognized leader in entertainment and innovation, a company that shapes experiences enjoyed by millions worldwide. This organization is at the forefront of digital engagement, constantly striving to connect with its audience in meaningful and impactful ways. Join a dynamic team where your expertise will directly influence how this beloved brand communicates with its vast global audience, driving engagement and creating memorable interactions. You'll be a pivotal force in optimizing communication strategies, ensuring every message resonates and delivers exceptional value.

**About the Role**

In this critical role, you will be the architect of compelling messaging experiences, translating strategic marketing visions into tangible, high-impact solutions. You will own the end-to-end lifecycle of messaging initiatives, from initial concept and design to deployment and performance analysis. Your work will directly enhance user engagement, refine communication relevancy, and ensure a seamless, high-quality experience for users across various channels. This is an opportunity to innovate, collaborate with diverse teams, and see the direct results of your efforts in driving business success.

**Responsibilities:**

* Collaborate closely with marketing strategists in refinement sessions to clearly define and finalize communication requirements.

* Design and develop custom or experimental messaging solutions that meet strategic objectives, securing stakeholder approval.

* Construct robust messaging solutions and perform thorough self-quality assurance testing to ensure excellence.

* Facilitate user acceptance testing (UAT) with marketing teams for custom-built solutions.

* Conduct peer-review quality assurance for team members, ensuring all messaging is deployment-ready.

* Proactively monitor solution deployments for a limited period, swiftly identifying and addressing any potential issues.

* Leverage business intelligence and analytical insights to assess the impact of solutions, informing future refinements and team reporting.

**What You'll Bring**

* 3+ years of professional experience in marketing operations, analytics, or similar applied roles.

* 1+ years of experience working effectively within agile team environments.

* Demonstrated proficiency in applied coding of template scripting languages (e.g., Liquid, Handlebars).

* Solid working knowledge of best practices for various messaging channels (e.g., email, push notifications, in-app messaging).

* Experience in designing and conducting experiments with a focus on minimizing bias.

* An exceptionally high standard for quality and a keen eye for identifying potential bugs.

* Superb writing skills for crafting clear documentation, detailed solution designs, and insightful reports.

* Excellent communication skills, adept at collaborating with globally diverse cultures and cross-functional teams.

* A curious and analytical mindset, committed to continuous improvement and expertise development.

* Flexibility to be on-call for business-critical launches.

* Verbal and written fluency in English.

* An undergraduate degree with a quantitative focus in technology or business domains, or equivalent practical work experience.

**Must-Haves:**

* Proven experience with messaging platforms, demonstrating hands-on message building and coding capabilities.

* A proactive, "roll-up-your-sleeves" attitude, ready to dive into campaign execution.

* Expertise in messaging optimization techniques.

* Exceptional communication skills for effective team collaboration.

**Nice-to-Haves:**

* Active certifications in major messaging platforms.

* Working knowledge of SQL.

* Proficiency in an additional language is a plus.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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