Senior Channel/Brand Integrity Manager

Senior Channel/Brand Integrity Manager

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping and Diving!

With 1,300 employees, 19 global facility locations and selling in over 80 countries, the Johnson Outdoors team is continuing to grow! This new Senior Channel/Brand Integrity Manager safeguards the reputation and integrity of our brands across wholesale, e-commerce, and global marketplace channels. Responsible for ensuring our products are represented, priced, and distributed in ways that align with each brand's strategy while supporting sustainable, profitable growth. Partners closely with Sales, Marketing, Ecommerce, Legal, and Operations to define channel strategies, maintain alignment between brand positioning and channel execution, and reduce unauthorized distribution and marketplace risk.

Note: This role can be remote or work a hybrid schedule based out of our Racine, Wisconsin headquarters.

Key Responsibilities:

Channel Compliance & Brand Strategy Alignment

• Collaborates with Sales and Marketing leadership to define and support brand-specific channel strategies across Johnson Outdoors' portfolio.
• Ensures distribution policies, procedures, and enforcement practices remain aligned with each brand's positioning, consumer promise, and growth strategy.
• Implements and manages channel compliance programs, including authorized reseller frameworks, Minimum Advertised Price (MAP/IMAP) policies, marketplace participation standards, and warranty/material difference guidelines.
• Regularly reviews and refines policies as brand strategies, channels, and consumer behaviors evolve.

Marketplace Oversight

• Supports brand execution across key marketplaces, including Amazon, Walmart, eBay, and emerging platforms.
• Partners with E-commerce teams to maintain accurate and consistent product content, clean Amazon Standard Identification Number (ASIN) structures, and controlled pricing environments.
• Balances marketplace growth opportunities with brand integrity and channel discipline.

Brand Protection & Enforcement

• Identifies, tracks, and addresses unauthorized sellers, grey-market diversion, cross-border sales, and counterfeit or materially different products.
• Coordinates with internal teams and external partners to prioritize and resolve issues.
• Ensures enforcement actions support long-term brand equity.

Brand Health, Consumer Experience & Business Development Support

• Analyzes product-specific brand protection and marketplace data to identify channel risk and growth opportunities.
• Translates insights into actionable inputs for Sales, Marketing, and business development teams.
• Identifies patterns that may impact consumer trust, product credibility, or brand perception.

Sales & Internal Alignment

• Acts as a strategic partner to Sales teams to support compliant, sustainable growth.
• Educates internal stakeholders on how channel compliance supports long-term revenue.
• Serves as a trusted internal resource for channel and marketplace-related issues.

Reporting & Insights

• Develops and maintains reporting on unauthorized seller activity, pricing trends, and compliance health.
• Shares insights with leadership to inform channel strategy and policy adjustments.

Other

• Performs other duties as assigned.

Supervisory Responsibilities:

• Manages, controls, and recommends budgets within approved guidelines.

What you need to succeed:

• Typically requires a bachelor's degree in business, marketing or equivalent.

• Typically requires a minimum of 7 years of progressively responsible experience in managing channel compliance, brand protection, e-commerce, and/or distribution strategies within a consumer durable goods environment. Proven experience developing and enforcing channel compliance programs (e.g., MAP/IMAP policies, authorized reseller frameworks).

• Strong understanding of e-commerce marketplaces (Amazon, Walmart, eBay) and marketplace governance best practices.

• Knowledge of pricing compliance, marketplace content standards, and anti-diversion/counterfeit prevention strategies.

• Proficiency in data analysis and reporting tools to monitor compliance health and marketplace trends.

• Familiarity with enforcement tools, monitoring platforms, and marketplace policy frameworks.

• Strategic thinker with ability to balance brand integrity and growth objectives.

• Strong communication and influencing skills to drive alignment across multiple stakeholders.

• Successful experience collaborating with cross-functional teams and effectively managing business partnerships across multiple business units.

• Ability to manage complex issues, prioritize actions, and deliver results in a fast-paced environment.

• High level of integrity and commitment to protecting brand equity and consumer trust.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out in the great outdoors.
• We are laser-focused on our consumers, and passionate about providing superior solutions flexible to meet any event's needs or mission requirements.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

• Share in the company's success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoy a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.