Sr. Events Marketing Manager

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What We'll Bring:

What You'll Bring:

• Experience: 8+ years of demonstrated success in B2B event marketing required, experiential marketing integrated marketing, or related disciplines and familiarity with event tech platforms, CRM systems, and marketing automation tools. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop event experiences and activations including onsite brand experiences, marketing communications, speaking engagements and hosted activities aligned to overall marketing strategies, business objectives and growth goals.
• Analytical Skills:Ability to analyze performance data to inform future optimization and decisions.
• Program Management:Ability to manage multiple activations, campaigns and events concurrently, meet deadlines and bring attention to details and priorities.
• Communication:Excellent communication and relationship building skills with the ability to clearly convey goals, messaging, and plans to internal teams and external partners. Strong writing skills with the ability to craft compelling speaker abstracts and event messaging.
• Collaboration: Ability to influence and collaborate across the organization proactively, with a willingness to accept delegated responsibility and work independently and in group settings.
• Problem-Solving:Ability to think critically, identify opportunities and solve challenges effectively.
• Education: Bachelor's degree in marketing, communications or equivalent.
• Other: Ability to travel and perform other related duties as required.

Impact You'll Make:

• Event Strategy & Planning
  • In partnership with the Marketing Strategy lead, develop the event strategy for priority conferences, tradeshows, and proprietary events, including evaluating event opportunities based on audience fit, business objectives, and brand alignment.
  • Determine how the brand should "show up" across different event types (e.g., booth experience, hosted activities, hospitality moments).
  • Gather requirements and lead the development of comprehensive marketing briefs - defining scope, KPIs, target audiences, and tactics.
• Speaking Engagements & Thought Leadership
  • Research and identify paid and earned speaking opportunities for executives and subject matter experts.
  • Own the end-to-end submission process: abstract development, pitch materials, and followups.
  • Build relationships with event organizers and industry associations to elevate visibility and thought leadership opportunities.
• Hosted Activities & OnSite Experiences
  • Lead the development and execution of hosted experiences (VIP sessions, roundtables, fireside chats, partner events, etc).
  • Ensure experiential elements reflect a cohesive and polished brand presence.
• Event Communications & Campaigns
  • Develop communications plans including email campaigns, social promotion, and internal communications and briefings.
  • Partner with internal teams and partners to capture customer and event insights for future content.
  • Drive follow-up communications across owned marketing channels and sales touchpoints.
  • Ensure event content is repurposed into other marketing assets.
• CrossFunctional Alignment & Stakeholder Management
  • Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery; Lead event kickoffs and weekly status meetings.
  • Serve as the central point of coordination for event messaging, visuals, and experience design.
  • Engage with Sales to ensure consistent pre-event outreach and post-event follow-up.
  • Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
• Measurement, Reporting & Optimization
  • Define KPIs for event performance (traffic, leads, speaking impact, engagement, press opportunities, post-event conversion, etc.).
  • Analyze results to recommend improvements and drive continuous optimization under the guidance of the Marketing Strategist.
  • Manage budget accruals and updates in coordination with finance, agency partners and channel resources.
  • Build recap reports highlighting performance, insights, and other learnings.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

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