Marketing Coordinator

GENERAL STATEMENT OF JOB

This is the second of two levels in the Marketing series. Incumbents develop marketing plans and materials to promote the services and/or activities of an assigned function or department. Responsibilities may include writing, editing, and printing written promotional materials; preparing training materials; writing and editing marketing materials for inclusion on a website; preparing news releases; negotiating media sponsorship of events; purchasing ad space; analyzing customer data to identify trends and opportunities; recommending service pricing and packaging options; representing assigned function or department to the media and the public; and maintaining related records. Incumbents may supervise fewer than two lower-level marketing or administrative support employees.

SPECIFIC DUTIES AND RESPONSIBILITIES

Essential Functions:

• Coordinates marketing and communication initiatives on assigned projects, which may include developing and implementing marketing plans; negotiating media sponsorships; preparing news releases; purchasing ad space; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.

• Developing a variety of marketing and communication materials to promote the programs, services, activities, assigned function and regulatory authority compliance of the Gas, Water and Wastewater department, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods to reach intended audience(s).

• Maintains a variety of marketing materials, promotional items, communication materials, and/or other applicable items and records.

• Edits and proofreads publications and communication materials to ensure content meets established design criteria.

• Monitors and maintains a variety of operational records; and may prepare basic operational reports.

• May supervise staff to include prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; preparing training materials; and making hiring, termination, and disciplinary recommendations.

• Performs other related work as required.

MINIMUM EDUCATION AND TRAINING

Education and Experience:

• Associate degree in marketing, communications, or a related field.

• Two (2) years of marketing, public relations, or communications experience.

• An equivalent combination of education and experience sufficient to perform the job's essential duties.

• Possession of a valid Class D Driver's License.

MINIMUM QUALIFICATIONS AND STANDARDS REQUIRED

Knowledge, Skills, and Abilities:

Knowledge of:

• Marketing principles and practices.

• Graphic design principles and software applications.

• Project management principles.

• Publications development techniques and practices.

• Proper use of the English language.

• Basic website design principles.

• Recordkeeping principles.

• Basic negotiation techniques.

• Computers and related software applications.

• Supervisory principles.

Skill in:

• Preparing clear and concise marketing and communication materials.

• Designing concepts for publications and website content.

• Creating, composing, and editing written materials.

• Maintaining records.

• Using a computer and related software applications.

• Prioritizing and assigning work.

• Monitoring and evaluating employees.

• Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisors, the public, etc. sufficient to exchange or convey information and to give and receive work direction.

The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Additionally, the following physical abilities are required:

• Feeling: Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.

• Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.

• Grasping: Applying pressure to an object with the fingers and palm.

• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discrimination sound.

• Mental Acuity: Making rational decisions through sound logic and deductive processes.

• Reaching: Extending hand(s) and arm(s) in any direction.

• Repetitive Motion: Substantial movements (motions) of the wrist, hands, and/or fingers.

• Speaking: Expressing or exchanging ideas by means of the spoken word including the ability to convey detailed or important spoken instructions to other workers accurately and concisely.

• Standing: Particularly for sustained periods of time.

• Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

• Visual ability 1: sufficient to perform an activity like preparing and analyzing data and figures; transcribing; viewing a computer terminal; and/or extensive reading.

• Walking: Moving about on foot to accomplish tasks, particularly for long distances or move from one work site to another.