Associate Director, Media/Social Marketing - HCP

Job Description

General Summary:

The Associate Director, Media/Social Marketing - HCP will lead the development and execution of comprehensive media and social marketing strategies to enhance the digital presence and engagement of the US Kidney business unit. This role will focus on driving influencer strategies, managing digital opinion leaders (DOLs), and leading HCP media planning and execution. The ideal candidate will have a strong background in media planning, media buying, analytics measurement, as well as channel selection and optimization.

Key Duties and Responsibilities:

• Oversee media planning and media buying activities to ensure effective allocation of resources.
• Develop Marketing content for media platforms for HCPs.
• Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs).
• Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies.
• Select and optimize channels to maximize reach and engagement.
• Collaborate with technology partners to integrate digital technologies and enhance marketing strategies.

Knowledge and Skills:

• Experience in HCP Marketing
• Proven experience in social media strategy development and execution
• Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
• Excellent leadership and communication skills
• Proficiency in media planning and media buying
• Strong analytical skills with the ability to measure and optimize KPIs
• Experience in channel selection and optimization
• Ability to collaborate effectively with cross-functional teams and external partners

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com