Senior Global Marketing Director

• Lead the development of global growth strategies for designated sub-segments, ensuring alignment with broader business objectives.

• Translate strategic direction into actionable, multi-year growth plans that drive both market position and profitability.

• Align and mobilize regional Sales, R&D, and Product Management resources to execute against the growth plan.

• Define and manage performance against key operational and financial metrics, including sales growth, margin expansion, and new product contribution.

• Drive market share expansion in priority geographies through targeted initiatives.

• Attract, develop, and retain top marketing talent; foster a high-performance, collaborative culture.

• Ensure execution is delivered within approved budgets and timelines.

Strategic Plan

Annually build and refine the segment strategy at the sub-segment level. The should include:

• A robust fact base quantifying key dimensions of the segment.

• Identification of leading and lagging economic indicators relevant to the segment.

• Quantified assessment of sub-segment attractiveness across all relevant geographies.

• Competitive intelligence and benchmarking.

• Analysis of market disruptors and accelerators with quantified impact.

• Evaluation of Sherwin-Williams' probability of success in each sub-segment and geography.

• Internal value chain and capability assessment.

• Defined business model and channel strategy.

The strategy should also assess opportunities in adjacent markets, emerging technologies, and new geographies, incorporating both organic and inorganic growth pathways.

Strategy Execution / Growth Plan

• Execute the strategy to achieve the financial growth plans. This should include:

• Driving alignment across internal stakeholders and functions around the segment growth agenda.

• Maintaining direct engagement with key customers globally to gather insights and deepen relationships.

• Building strategic partnerships with suppliers and co-suppliers to leverage innovation and capabilities.

• Representing Sherwin-Williams in industry associations to reinforce brand leadership and influence.

• Supporting Sales in positioning differentiated product offerings aligned with customer needs.

• Establishing and nurturing relationships with key industry influencers and brand owners.

• Collaborating with the Enterprise Selling team to deliver integrated, cross-divisional value propositions to strategic accounts.

• Enabling the sales organization through targeting, lead generation, pricing strategy, sales tools, and collaborative selling.

• Demonstrating a strong understanding of sustainability-related customer requirements (e.g., LEED, WELL, HPDs, EPDs, LCAs) and partnering to deliver compliant solutions.

Product Development & Commercialization

• Lead the development and communication of a strategic product roadmap, ensuring stakeholder buy-in across commercial, technical, and operational teams.

• Manage project timelines, resources, and deliverables to ensure successful execution of product development initiatives.

• Facilitate decision-making by coordinating inputs from marketing, R&D, finance, and supply chain to build strong business cases for new products.

• Oversee go-to-market planning and execution, ensuring readiness across sales, marketing, and customer support functions.

• Collaborate with Product Management to ensure product initiatives are aligned with segment strategies and customer needs.

Communications

• External Communications

• Identify key external stakeholders and develop tailored message maps to support strategic engagement.

• Recommend and support participation in key industry events and media opportunities in collaboration with Marketing Communications.

• Drive thought leadership through authored content, speaking engagements, and media interviews.

• Engage with customers to enhance sustainability-related communications and business practices.

• Internal Communications

• Deliver market and product training in collaboration with Product Managers and Regional Market Managers.

• Ensure the availability of effective sales and marketing tools and collateral for internal and external use.

• Lead quarterly business reviews to align internal stakeholders with segment strategy and performance.

• Maintain regular communication with the sales organization to support sustainability initiatives and business alignment.

Leadership

• Collaborate effectively with executive leadership and cross-functional teams to drive business outcomes.

• Lead talent development, succession planning, and performance management within the marketing organization.

• Optimize resource allocation to maximize ROI across strategic initiatives.

• Navigate and resolve internal barriers to ensure timely execution of objectives.

• Engage with leaders across Technical, Sales, Manufacturing, HR, and Finance to ensure alignment and integration.

• Track and report on segment-specific performance metrics and strategic initiatives.