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Principal GTM Strategy & Operations, Adobe Stock

Adobe Inc.
United States, California, San Francisco
Nov 25, 2025

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Join Adobe Stock and shape the future of our business! We're looking for an experienced Go-To-Market operator to help customers realize the full value of their membership while driving Adobe's business outcomes. With a primary focus on Stock's digital business, this role would also oversee Stock's B2B performance.

Adobe Stock is a leading online marketplace for digital assets, offering designers and businesses a one-stop-shop for safe, high-quality creative assets, be they pre-shot or generated. This role will collaborate with Product, Marketing, Finance, and Commerce functions to drive growth by deeply understanding the Stock business and identifying novel funnel opportunities.

Come join a fantastic team and build the next phase of creativity!

What you'll Do
  • Drive weekly and quarterly performance for Adobe Stock, developing a clear perspective on critical metrics, trends, and opportunities.
  • Construct granular forecasts of current and future quarter performance, identifying gaps and opportunities.
  • Evaluate leading indicators across paid media, SEO, social, LLMO, affiliate, and partner channels to identify areas for investment and mitigation.
  • Orchestrate cross-functional responses to address risks and capitalize on growth opportunities.
  • Drive improvements in web conversion funnels alongside cross-functional partners.
  • Partner with marketing, product, commerce, and finance teams to shape and execute acquisition and retention strategies that meet quarterly and annual revenue objectives.
  • Develop and communicate clear, data-backed recommendations to prioritize growth initiatives and secure alignment from senior leadership.
What you need to succeed
  • 8+ years of progressive experience in e-commerce, management consulting, finance, and/or business analytics.
  • Strong understanding of digital business models / funnels and how to optimize customer experiences to improve user value.
  • Experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, SQL, and Databricks.
  • Ability to rapidly assess a problem, define options, and implement solutions across teams to address critical business issues.
  • Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action.
  • BS/BA or equivalent experience
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,800 -- $260,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.

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