Principal Product Manager - Firefly Enterprise Video

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe has always been at the forefront of creative innovation. We empower filmmakers, advertisers, motion designers, and editors with Premiere Pro and After Effects. We also revolutionize content creation using Firefly and GenStudio, our generative AI platform and content supply chain solution. We are building the future of video software and services to help Creative Teams scale!

We're looking for an accomplished Product Manager with experience and passion for video, audio and motion graphics backed by strong product management skills to join our team!

We are seeking a Principal Product Manager to lead new AI-assisted video production workflows and Firefly-powered services. This role is a great opportunity to work alongside customers and innovators to reimagine production workflows and pipelines and rethink how video is assembled, generated, and adapted for different audiences and platforms at scale-unlocking new levels of speed, personalization, and creativity for professional creative and marketing teams.

You'll be part of a collaborative, cross-functional team shaping the next generation of intelligent video tools and services. You will work closely with executives, product leadership, and engineering and AI research groups across the company. If you're passionate about video, excited by the possibilities of AI, and ready to help creative professionals and marketers produce engaging content faster than ever to expand the business-this is a great opportunity.

• Define and lead the product strategy for a growing suite of AI-powered tools and APIs that accelerate video post-production workflows and automate video adaptation, localization, and personalization.

• Engage with strategic customers, industry, and data to validate use cases, gather insights, and refine product direction.

• Blend user and business needs into scalable, reusable solutions using Adobe's generative and assistive AI capabilities with best-in-class models in parallel with our creative tools and workflows.

• Collaborate cross-functionally with engineering, design, research, and product marketing to imagine and deliver high-impact solutions that reshape video workflows.

• Evaluate emerging AI models and technologies to inform and influence investment strategies.

• 8+ years of product management experience, with a strong background in video editing, motion graphics, sound mixing, or creative workflows.

• Deep understanding and application of AI technologies in video production, including workflow orchestration, conversational agents, data/service graphs, and model evaluation.

• Strong technical skills to collaborate effectively with engineering and research teams and shape product direction.

• A customer-centric approach, with a proven track record of translating insights into impactful product strategies and solutions.

• Excellent communication and influence skills, capable of engaging cross-functionally and presenting to senior leadership and external audiences.

• Business proficiency, including experience developing roadmaps, making strategic trade-offs, and crafting compelling investments.

• Deep understanding of video production workflows, including editing, media management, color, motion, and audio. You can speak the language of creators and anticipate their needs.

• A track record of delivering measurable business outcomes and real customer value.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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