Marketing Operations Manager

Hanover Research - Marketing Operations Manager

Arlington, VA

Remote or Hybrid Opportunity

Hanover Research is seeking a Marketing Operations Manager who will play a critical role in optimizing and scaling our marketing operations for maximum efficiency and effectiveness. Reporting to the Senior Director of Marketing Operations, this role will manage the systems, processes, data, and performance measurement needed to make marketing efficient, scalable, and impactful. The role blends deep knowledge of marketing strategy with technical execution, and the ideal candidate must have prior experience working in a fast-paced, multi-channel marketing department and proven success managing data and marketing tech platforms.

Responsibilities

Marketing Automation

• Create and maintain HubSpot templates, playbooks, and automation frameworks to scale marketing programs efficiently.

• Develop and implement marketing automation strategies aligned with business goals and best practices.

• Build and maintain marketing campaigns and key components including managing campaign data backfills, creating HubSpot workflows, forms, and pop ups, and building WordPress landing pages.

• Pull all send lists for email campaigns and build and execute email nurture campaign workflows in HubSpot.

• Build HubSpot Inbound Lead Scoring to prioritize sales' outreach and maintain HubSpot Lead Alert allocation to provide rapid marketing insight visibility to the sales teams.

• Troubleshoot and update HubSpot/Salesforce sync to improve process efficiencies.

• Evaluate HubSpot workflows and inbound data tagging for inefficiencies.

• Manage marketingdata quality, tagging, lead lifecycle, segmentation, and compliance (GDPR, CCPA).

• Standardize and document marketing campaign processes and HubSpot workflows.

Marketing Technology

• Implement, manage, maintain, and troubleshoot marketing technology (MarTech) platforms - e.g., marketing automation (HubSpot), intent data and sales enablement (6Sense and Bombora), chat/scheduling (Drift/Qualified/Chili Piper), and integrations between all MarTech platformsand Salesforce, analytics, attribution, and data enrichment tools.

• Manage the marketing technology platforms to deliver upon demand gen and sales team requests and needs.

• Ensure these tools integrate smoothly with each other and with sales, customer success, and data systems.

• Partner with Demand Gen team to update MarTech processes to match market changes.

Marketing Reporting

• Manage campaign data flow and capture, scope data requirements and field mapping, and fill in operational and data gaps, to ensure our ability to track engagement and ROI across all marketing campaigns.

• Support the Demand Gen Team and Senior Email Marketing & Analytics Strategist with marketing performance reports and dashboards to track KPIs and other critical marketing metrics.

• Configure marketing reports, report types, page layouts, picklists, and other low-risk system changes in Salesforce to facilitate data and integration needs.

Marketing Operations Liaison

• Address the needs and requests of internal stakeholders (primarily demand gen and the sales team) including collecting and responding rapidly to platform troubleshooting.

• Conform with all IT policies and procedures, including change management policies for any platform configuration changes, new platform additions, and ongoing information security.

• Managing tickets and change requests in IT service management system to conform with auditing and compliance policies.

• Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively to drive revenue or achieve Hanover's business goals.

Qualifications

• A minimum of 3 - 5 years of experience in marketing operations, with a strong focus on marketing systems, processes, data, and performance measurement

• A Bachelor's degree in Marketing, Communications, or Technology-related field is strongly preferred

• Exceedingly strong organizational skills-proven project management skills tackling multiple projects, clients, and timelines

• Strong analytical skills, enabling you to troubleshoot issues with marketing data capture, flow, and tagging processes

• Proven experience in Marketing Automation Platforms (proficiency in HubSpot is a must), managing automation processes to ensure smooth operation, and CRM experience a must (Salesforce)

• Experience with intent data platforms (6Sense, Bombora) and chat platforms (Drift, Qualified)

• A deep understanding of data hygiene, analytics, and attribution

• Experience working in a fast-paced marketing team, and a flexible approach to problem solving and driving new solutions. Technical proficiency, excellent communication skills, and a drive to improve processes

• Project management software familiarity a plus

• General understanding of online marketing tactics and best practices

• Collaborative individual performer who enjoys working with a small, close-knit team

Location

Office is located in Arlington, VA

Hybrid or Remote option available

#Remote #LI-Remote

Benefits

• Starting at 18+ days Paid Time Off

• 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, and Indigenous People's Day, and personal holidays

• 401(K) employer matching program

• Comprehensive health and dental benefits package

• Health and wellness packages with discounts to local gym

• Community service opportunities

• Unlimited snacks and beverages (when in the office)

Compensation

Hanover Research strives to create compensation and benefits programs that are competitive, equitable and fair. The compensation range for this role at the company is $85,000 - $105,000. Please note that the base salary offered is contingent on the candidate's job-related knowledge, skills, and experience. Our base pay range is determined by the role and the market.

Hanover believes in supporting our team's overall well-being now and in the future. We provide retirement benefits and 401K matching to help you plan ahead, wellness benefits to keep you healthy, medical coverage to lift you up if you or your dependents get sick, and paid time away to rejuvenate. You can learn more about our benefits on our Hanover Research Careers page or please talk to your Recruiter to learn more.

About Hanover Research
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association. To learn more about Hanover Research, visit www.hanoverresearch.com.

Hanover Values

• Business Building - We build our business quickly and intelligently and we help our clients do the same

• Thought Leadership and Innovation - We strive constantly to deliver better information in a better way

• Service - To our clients and our community, service is our guiding principle

• Leadership and Mentorship - Our talent is our greatest asset, and we hope to help our people be their best

• Firm Citizenship - We are optimists who believe there are endless possibilities for our company and ourselves

How to Apply

If you are interested in the prospect of working for a dynamic, fast-growing company, we encourage you to submit your resume and any other supporting materials by applying to the job here on current openings page.

Hanover strives to be accessible to all users and job seekers. If you are a qualified individual with a disability and need assistance in accessing our website or completing a job application, please contact Hanover Research at 202-559-0050 or via email Recruiting@hanoverresearc.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.