Senior Manager, Audience Segmentation and Data Strategy - Remote

This is a United States remote position

We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization as the Senior Manager, Audience Segmentation and Data Strategy

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

As the Senior Manager - Audience Segmentation and Data Strategy you and your team will responsible for:

* Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels

* Managing data vendors, acquiring high-quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases

This is a high-impact role that sits at the intersection of data, technology, and campaign execution-ideal for someone who enjoys turning complex datasets into actionable audience strategies.

In this role, your key responsibilities can be divided into four main categories: Segmentation Strategy and Execution, Team Leadership, Data Vendor and Acquisition and Management and overarching Database Health and Governance. Specifics include the following:

Segmentation Strategy & Execution

* Design and implement multi-channel segmentation strategies to optimize targeting for marketing and sales campaigns.

* Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.

* Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.

* Partner with Splunk's Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches.

Team Leadership

* Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development.

* Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals.

Data Vendor & Acquisition Management

* Manage relationships with external data providers for contact acquisition and enrichment.

* Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.

* Ensure data contracts are optimized for quality, cost-efficiency, and alignment with business objectives.

Database Health & Governance

* Oversee data hygiene processes, including de-duplication, normalization, and enrichment.

* Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records.

* Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations.

* 5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy

* 2+ years of proven leadership or people management experience

* Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)

* Experience in enterprise B2B or high-growth SaaS environments

* Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools

* Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine

* Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions

* Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders

* Understanding of email campaign success metrics and their relationship to audience segmentation

* Strong collaboration, communication, and relationship-building skills across cross-functional teams

* Experience applying agile methodologies to marketing and data strategy projects

* Excellent project management and communication skills

* SQL or experience with querying large data sets.

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.