Segment Marketing Manager

Segment Marketing Manager

Build your Career with an Industry Leader

As the global leader of premium labels, MCC helps brands stand out in competitive markets and inspire positive consumer experiences. Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. Working for our team, you can truly make a difference.

We are seeking a Segment Marketing Manager to lead market growth initiatives and strategic development within MCC's priority segments. This role blends analytical rigor with creative leadership, supporting both global and regional business unit strategies. You will drive product innovation to meet market demands, identify white space for new market development, lead growth efforts in your market segments, and collaborate cross-functionally to accelerate commercialization and deliver customer-centric solutions.

Key Responsibilities

• In close collaboration with commercial segment leaders, define market growth objectives and white space opportunities using data, VOC, and industry trends
• Lead short-term, annual, multi-year business strategies to achieve MCC sales and profit targets.
• Act as Project Success Leader for key innovation initiatives, identifying product value propositions, supporting cross-functional collaboration and driving launch and commercialization efforts.
• Collaborate with technical teams and conduct qualifying and quantifying screenings to prioritize and advance promising concepts in the innovation pipeline.
• Identify and capture customer problems and consumer insights to develop a feedback-driven short- and long-term technology roadmap that feeds a multi-year innovation pipeline
• Monitor market, regulatory, and technology trends impacting the assigned industry.
• Maintain deep knowledge of assigned workstreams and synthesize insights into executive-level recommendations.
• Partner with Sales, R&D, Operations, and Product Line Management to drive differentiated programs and customer engagement.
• Participate in customer interactions to gather insights and inform strategy.
• Create impactful communications for Executive Leadership
• Partner with Marketing Communications to create powerful sales tools utilizing targeted personas and value propositions
• Maintain a thorough understanding of MCC's technical capabilities and competitive landscape.

Qualifications

• Bachelor's degree in Marketing, Business, STEM, or related field; MBA preferred
• 3+ years of experience in corporate strategy, marketing, or consulting.
• Strong analytical, critical thinking, and project management skills.
• Demonstrated leadership in strategy, team orchestration, and innovation delivery.
• Exceptional written, oral, and presentation abilities.
• Proficiency in MS Office; Salesforce experience is a plus.
• Ability to work independently and manage multiple projects efficiently.
• Strong interpersonal skills and cross-functional collaboration capabilities.
• Experience in B2B service models and global organizations.
• Segment or product marketing experience preferred
• Familiarity with Personal Care, Food & Beverage and packaging value chains preferred
• Located in CT or ET time zones (for North America) preferred