MKT Snacks & Pacific Foods Lead

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You'll Make History Here...

The Marketing Lead, Snacks and Pacific Foods is responsible for designing and implementing category and brand strategies, and leading annual business planning and execution to achieve short-term and mid-term results aligned with LATAM and Global Exports strategies and portfolio roles. They are accountable for P&L and overall brand performance results through forward-looking equity building, innovation execution, and demand creation across various brands and strategic commercial partners. As an equity keeper and, business developer, the role involves leading, setting priorities, and engaging cross-functional partners on key strategic initiatives linked to brand and business performance goals. Responsibilities include market gap identification, commercialization, and go-to-market launch planning for key initiatives across multiple geographies. Additionally, the leader in this role is responsible for driving strong influence across the organization to advance the agenda and priorities, and for developing a marketing trainee.

What You Will Do...

• Strategic Leadership - Develop marketing strategies and rationale focused on brand equity and business fundamentals to set a future vision and drive growth in market share, revenue, and EBIT aligned with business goals. Transform consumer insights into meaningful and actionable plans, contributing key inputs to the AOP and MBR for Snacks and Pacific Foods. Develop a portfolio strategy to address diverse market and consumer needs across multiple geographies.
• Brand Equity Management - As the equity keeper, lead and coordinate cross-functional teams, agency partners, and strategic commercial partners on various initiatives and processes to ensure a consistent expression of brand equity across all aspects of brand behavior, including communication, pricing, and innovation. Collaborate with agency partners to develop and execute creative strategies, marketing programs, and corresponding tactics. Design and build key initiatives in partnership with Sales and strategic partners.
• Business Planning - Oversee the development, execution, and tracking of brand plans to achieve business results with cross-functional teams and strategic commercial partners. Provide brand inputs to the monthly IBP process. Ensure ongoing ownership of business performance tracking and results. Drive business growth through relevant analysis and insights, including portfolio strategy and pricing. Monitor KPIs and assess financial impacts to identify growth opportunities in partnership with stakeholders. Build, prioritize, and execute business plans across brands, portfolios, geographies, and partners. Manage the consumer and shopper budget, defining resource prioritization across multiple markets. Place orders and make approvals in the company financial system.
• Innovation & Commercialization - Manage innovation and commercialization processes through to launch. Collaborate with cross-functional teams to deliver projects on time and within budget. Represent customer, consumer, and market needs, communicating opportunities and issues to the broader organization.
• Organizational Leadership - Serve as the primary stakeholder responsible for the brand, including key decision-making issues. Secure brand alignment with upper management on critical initiatives.
• This position requires the ability to drive the brand and business growth agenda while proactively anticipating obstacles and demonstrating flexibility to seek alternative solutions to keep the brand and business on track. It is essential to extract relevant information, draw meaningful insights, and make tactical business decisions using sound judgment, analysis, and a solid business and financial perspective.
• This position demands the ability to multitask efficiently while strategically prioritizing various brand initiatives and projects. The role involves managing monthly budget projections alongside other marketing and analytical tasks. Strong collaboration and communication skills are crucial for engaging a diverse team and ensuring alignment across all markets. The ideal candidate should demonstrate a relentless drive to win and an ongoing curiosity to seek out innovative ideas and opportunities.

Who You Will Work With...

The position requires the ability to deal with complexity, leading the business growth through Strategic Commercial Partners, Distributors and Co-Manufacturers in different locations across LGX. It involves interacting with several different functional areas across LGX and Corporate HQ including Sales, Research & Development, Supply Chain, Finance, Procurement, Legal and Government Regulations and Agency Partners.

What You Bring To The Table... (Must Have)

• BS/BA required
• 3+ years of brand/product management marketing
• Snacks experience
• Must include brand building, category management and shopper experience.
• Proficiency in digital marketing, data analytics, business, and financial acumen.
• Creative problem-solving skills to overcome challenges and capitalize on opportunities.
• Ability to quickly adjust strategies and tactics in response to changing market conditions and emerging trends.
• Rapid decision-making skills with a focus on efficiency and effectiveness.
• Ability to prioritize high-impact activities and projects that align with strategic goals, maximize impact and ROI.
• Proficiency in analyzing market data and consumer insights to make informed decisions.
• Ability to track and interpret key performance indicators (KPIs) to drive continuous improvement.
• Ability to communicate clearly and concisely with various stakeholders including team members and partners.
• Strong teamwork skills to work effectively across departments and with external partners.
• Deep understanding of customer needs and preferences to tailor strategies and solutions accordingly.
• Capacity to bounce back from setbacks and continue driving towards goals.
• Ability to lead, motivate and collaborate across a cross-functional team of internal and external stakeholders.
• Ability to influence stakeholders and drive decisions and execution both internally and externally.
• Advanced proficiency in English and Spanish

It Would Be Great If You Have... (Nice to Have)

• MBA preferred
• Hybrid operational business model experience preferred.

Travel:

Position based in US - Doral, Florida

Business travel required: 20%, including trips within LATAM, the Caribbean, Europe, and domestic locations.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.