Director of Experiential Marketing - Athletics

Position Title:

Compensation:

Department:

About this opportunity:

What you'll do and what you'll bring:

Position Function: The Director of Experiential Marketing will be responsible for bringing the Ball State brand to life through the intentional creation of unique and memorable experiences. Responsibilities include, but are not limited to, overseeing the development and execution of a comprehensive marketing plan for assigned sports, overseeing all student marketing initiatives, and collaborating to increase student engagement and attendance at athletic events. This position will lead event marketing and execution for the Ball State Men's Basketball program and other sports as assigned. This position will also assist in the management of student staff, coordinate the mascot program, provide input related to ticket sales promotion and related external communications, and perform other related duties and responsibilities as assigned. Adheres to all NCAA, Conference, and institutional rules and regulations.

1. Oversee the development and execution of marketing, promotions and advertising plans for assigned sports. Creates and implements in-game promotions, executes pre-game and during game promotions. Supports department with revenue generation, enhancements to fan experience and ticket sales support.

2. Collaborate to increase student engagement and attendance at athletic events. Organize and supervise on campus marketing initiatives and participate in new student orientation programing.

3. Serve as the game day producer for assigned sports. Assist with the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Learfield and production staff to support in-game video board productions.

4. Manage the spirit squads, mascot program, and kids club.

5. Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media.

6. Supervise student employee positions and student interns in facilitating marketing projects.

7. Perform other related duties as assigned.

Minimum Qualifications:

Bachelor's degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.

One year of experience in a related field.

Preferred Qualifications:

Master's degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.

Two years relevant experience in intercollegiate athletics, sports business industry or related agency work. Graphic Design experience.

How to apply:

Please apply via the online Ball State University job portal.

Please list three professional references within the online application.

Supporting Documents Upload Instructions:

Important:Donotuse the Autofill feature when uploading your resume.

Required Document:

• Resume

Optional Document:

• Cover Letterdetailing your qualifications for the position.

What we offer:

At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.

When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you.

Let's fly together toward a secure and prosperous tomorrow.

Curious about our excellent benefits package?

We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator.