Paid Media Director

As the Paid Media Director for Region North America at COS, you will lead the growth, strategy, and development of full-funnel marketing across brand and performance channels to achieve customer growth, increased brand awareness, and commercial goals.

What you will do:

• Lead the full-funnel marketing strategy for North America, ensuring alignment with regional and global business objectives.
• Set and manage the annual marketing budget and KPIs, adjusting quarterly based on performance across Awareness, Consideration, and Conversion stages.
• Oversee a wide range of marketing channels, including Paid Social, Paid Search, Affiliate, Influencer, CTV, Display, OOH, and Direct Mail.
• Analyze performance and ROI, optimizing budget allocation to drive efficient, high-quality growth in brand awareness, sales, and customer acquisition.
• Provide strategic input on marketing assets, influencing timing and content to support campaign effectiveness.
• Lead seasonal campaign execution, from planning through to measurement and evaluation across all channels.
• Ensure clear reporting and insights are shared with senior stakeholders and used to inform future strategy and channel optimization.
• Drive innovation in marketing, spearheading an ongoing test-and-learn agenda, exploring new channels, and approaches to content to keep COS competitive and forward-thinking.
• Support regional expansion, leading marketing efforts for COS.com launches in new Americas markets and new channels like marketplace or social commerce.
• Manage and develop employees on your team
• Collaborate cross-functionally with Merchandising, E-Commerce, PR & Comms colleagues, as well as Global teams, ongoing and for flagship events like New York Fashion Week and brand campaign launches etc.
• Own the regional marketing agency and marketing platform partner relationships, including rendering and contract negotiations and developing strong partnerships that improve our ability to reach our strategic goals.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Expert understanding of all paid marketing channels and effectively managing a full-funnel marketing budget
• Experience developing a full-funnel marketing strategy and vision that balances achieving short-term sales and long-term brand awareness goals
• Expert in digital marketing tools and platforms, including affiliate networks, search marketings tools, display advertising platforms, and social media platforms
• Experience deploying and interpreting a range of marketing measurement and attribution methods, including MMM, incrementality tests, and brand lift studies
• Proven track record of successfully driving numerous full-funnel brand and performance campaigns, from strategy, to execution, to testing, to post-campaign analysis
• Proven track record of repeatedly achieving sales goals, driving efficient high-quality new customer acquisition, and growing brand awareness
• Strong data analysis and Excel skills
• Experienced with managing direct reports and developing high-potential marketing talent
• Bachelor's degree
• Excellent in communicating data, outcomes, and recommendations to senior stakeholders, and skilled at tailoring content to the audience.
• Exceptional collaboration skills, with the ability to work cross-functionally in a global matrixed organization, building strong relationships with internal and external stakeholders.
• Highly analytical with the ability to interpret data, make data-driven decisions and translate into insights and strategy.
• A love of fashion and retail with deep understanding of COS's competitor landscape and target customer segment

This is a full time permanent contract based at our Regional Office in New York

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

In addition to this US based colleagues also receive

• Generous Vacation Package, Flexible Wellness Days, Company Paid Holidays, including your Birthday
• 8 weeks of paid parental pay to both new mothers and fathers. We offer other parental-related leave and disability options such as pre-partum maternity disability, additional parental leave, adoption assistance, and a healthy pregnancy/healthy babies program.
• 401K Retirement Plan
• Medical, Pharmacy and Vision Coverage

Compensation: $125,800 - $175,000

Inclusion & Diversity

At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Brand Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx.4 days per week office presence is required to foster strong collaborations and team work.

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in the US before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.