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Senior Director of Stadium Experience and Revenue Generation

Appalachian State University

United States, North Carolina, Boone

287 Rivers Street (Show on map)

Jan 07, 2026

Request to Recruit

Position Title	Senior Director of Stadium Experience and Revenue Generation
Location	Boone, North Carolina
Faculty Rank	No
Provide Rank	N/A
Position Number	097771
Department	Athletics Office - 120000

Position Summary Information

Primary Purpose	The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution's overall program of education. Priority is given to high standards of both academic and athletic quality - the goal being the complete development of the student-athlete.
Minimum Qualifications	Bachelor's degree or equivalent combination of education and experience, and 2-4 years of experience in customer relations, sales, stadium operations, or retail. Exceptional interpersonal, oral, and written communication skills; Highly developed organizational and management skills, problem-solving skills, and must work accurately and efficiently to meet a multitude of deadlines and responsibilities. The ability to work well in a team environment is required. Quality customer service experience.
License/Certification Required
Preferred Qualifications	Experience with leading and managing teams. Ability to organize and manage multiple projects simultaneously.
Essential Duties and Responsibilities	Concessions: Direct oversite of venue concessions/beverage operations Assist with premium seating areas concessions/beverage experience. Includes annual review, menu development, and supervision of any third-party vendors Direct supervision of part-time and volunteer staff for concessions Identify, hire and train temporary staff to ensure appropriate staff levels at each event Develop additional Grab-N-Go, and other point-of-sale locations at venues Ensure all appropriate health & safety standards are followed during the ordering, receiving, cooking, and cleaning process Responsible for inventory management Primary contact for third-party vendors (e.g., food trucks, premium seating, etc.) Retail: Coordinate with Senior Associate AD on self-operated merchandise model Assist with establishment and implementation of department retail strategies: including planning, forecasting, purchasing, and product development Accountable for game day in-venue retail operations Manage set-up, take down and logistical components of product movement Responsible for inventory management Identify, hire, and train temporary staff to ensure appropriate staff levels at each event Revenue: Develop athletics department trade program; acquire additional business trade and reducing overall department expenses Work with business and other entities to acquire silent auction and related items for annual fundraising events Assist Senior Associate AD with licensing communication plan Yosef's Locker Manage daily operations of Yosef's Locker, ensuring efficient service and compliance with university/department policies. Coordinate all ordering, including vendor communication, purchase approvals, and timely restocking of merchandise. Maintain accurate reconciliation of purchases and sales through financial tracking systems. Oversee inventory management, including regular audits, stock rotation, and loss prevention measures. Develop and monitor the Yosef's Locker's annual budget, track expenditures, and provide regular financial reports to leadership. Implement process improvements to maximize efficiency, reduce costs, and enhance donor/student-athlete experience.
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
VISA Sponsorship?	VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S.
Appointment Type	1.0
Work Schedule/Hours	Varies; Must be available to work a flexible schedule including nights, weekends, and holidays.
Number of Hours Per Week	40+
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	Commensurate with experience.
Physical Demands of Position

Posting Details Information

Posting Date	01/07/2026
Closing Date	01/28/2026
Open Until Filled	No
Evaluation of Applications Begins	01/12/2026
Proposed Date of Hire	02/16/2026
Special Instructions to Applicants	For a complete application, please apply and submit all required documents electronically through Appalachian State University's Job Board: Cover Letter Resume List of References with Contact Information.
Search Chair Name	Sarah Strickland
Search Chair Email	stricklandsc@appstate.edu
Quick Link	https://appstate.peopleadmin.com/postings/52882
Posting Number	201501708P