Social Media Channel Manager

Social Media Channel Manager is responsible for developing and executing a comprehensive social media strategy across multiple platforms, overseeing content creation, measuring response, and actively engaging with online communities to build brand awareness, foster customer relationships, and achieve marketing goals.

Key responsibilities include:

Champion social media:

• Act as the internal champion for social media across the organization driving our overall approach to social media as a brand. This includes determining appropriate campaigns that connect with our core audiences in meaningful ways and launching recurring campaigns that drive brand engagement and response.

Content creation and planning:

• Proven track record of crafting engaging content for various social media platforms, including text, images, videos, and stories, aligned with brand guidelines and target audience interests.

Campaign development and execution:

• Proven track record of designing and implementing social media campaigns to promote products, services, or special events, tracking their performance and making adjustments as needed.

Community & Influencer management:

• Familiarity with launching and managing influencer programs driving active community engagement including responding to comments, messages, and mentions on social media platforms, actively engaging with followers to build a strong online community.

Managing a Distributed Social Marketing Program (National & Local)

• Understand the dynamics of local and national accounts and how to maximize performance across audiences and markets

Social listening and trend analysis:

• Monitor social media conversations to identify emerging trends, customer sentiment, and potential issues impacting the brand.

Measuring response:

• Partner with marketing, sales and data scientists to develop reporting and success metrics and sharing necessary reporting with key stakeholders.

Platform optimization:

• Staying updated on the latest features and algorithms of various social media platforms to maximize reach and engagement.

Collaboration with marketing, sales, and operations teams:

• Highly proficient in working closely with marketing and sales departments to align social media efforts with overall marketing goals and brand messaging. Develop best practices for the organization by guiding our employees as they engage with social media, creating training content for sales, marketing, people operations and influencers.

• 5+ years social media experience in Facebook/Instagram/TikTok/X or equivalent.
• 4+ years of experience with campaign planning for social media deployments.
• 4+ years of experience of developing and deploying content calendars.
• 3+ years of experience utilizing social media activation, deployment and monitoring platforms (such as Sprout Social/HootSuite/Hubspot).
• 2+ years of experience managing Influencer and employee advocacy programs.
• Ability to build a social program and own your space.
• Ability to create compelling copy and engage with audiences across various platforms.
• Proficiency in content creation including social media shorts, and graphic design principles that are currently trending to create visually appealing content.
• In-depth knowledge of major social media platforms like Facebook, Instagram, X, LinkedIn, TikTok, etc.
• Ability to effectively manage multiple social media campaigns simultaneously.
• Understanding of broader digital marketing concepts like SEO and social media platform algorithms.
• Proficiency in interpreting data to measure campaign performance and make informed decisions.

#LI-AJ2

Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we are focused on delivering a Life.Built.Better.. Meritage is committed to building energy-efficient and affordable entry-level and first move-up homes across the U.S. We are looking for candidates who are excited about furthering their careers, as well as bringing their authentic self every day to be part of an inclusive organization. Meritage was certified a Great Place To Work for a second year in a row, and is currently ranked on Fortune's Best Workplaces listings in the categories of Construction, Women and Parents. Meritage has delivered over 200,000 homes in its 40-year history, and has a reputation for its distinctive style, quality construction, and award-winning customer experience. Meritage is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.

When joining Meritage Homes, you and your career can benefit in several ways, including:

• A work environment that encourages creativity and innovative ideas from every level
• An organization that lives by its core values everyday
• Team atmosphere where every individual is considered a vital asset
• State of the art technology to provide an optimal working environment
• A competitive pay structure
• Strong benefits
• Flexibility in work-life integration
• Team-oriented environment where all individuals play an integral role in the company
• Opportunity to further your career in a growing national organization
• Maintain a competitive drive to be the best