Senior Director, Events Strategy (Remote)

JOB SUMMARY: The Senior Director of Events Strategy will lead the planning, positioning and execution of our presence at high-impact events that elevate the company's brand, engage healthcare decision-makers, and support commercial growth. This role goes beyond logistics--it's about making every event a strategic opportunity to advance our brand, amplify thought leadership and drive meaningful engagement with customers, partners and influencers. You will own a diverse portfolio of events--including industry conferences, proprietary summits and executive forums--positioning our company as a thought leader in healthcare technology and innovation.

This leadership role will oversee the strategic planning, execution and management of hi-impact events across international markets. This role requires a forward-thinking, strategic mindset; strong project management skills; ability to navigate cultural and logistical complexities; deep expertise in event marketing; strong cross-functional collaboration; and an understanding of the complex healthcare ecosystem. Success will be measured by pipeline contribution, customer engagement, brand visibility, and event ROI.

JOB ROLES AND RESPONSIBILITIES:

1. Develop and implement comprehensive global event strategy that is aligned with marketing, sales, and corporate goals across multiple healthcare sectors--including, but not limited to--provider, payor, TPA, broker and employer.

2. Lead the planning and execution for owned and sponsored events: trade conferences (e.g., HIMSS, HLTH), customer summits, regional forums, associate events and executive roundtables.

3. Identify and evaluate high-impact industry events and speaking opportunities that enhance our visibility and influence.

4. Collaborate with executive, product marketing, sales, and marketing teams to shape event narratives, speaker content, and attendee experiences that resonate with a variety of relevant healthcare leaders.

5. Lead and execute event promotion strategy through integrated campaigns (email, paid media, social, sales outreach, etc.).

6. Manage budget and track event performance, using data to ensure cost-effectiveness and maximum ROI.

7. Identify and implement innovative event formats, technologies and experiences to enhance attendee engagement and achieve KPIs and business objectives.

8. Lead and mentor a team of event professionals fostering a collaborative and high-performing environment; and manage vendor/agency relationships.

9. Develop hiring plans and role definitions for future event team members; identify opportunities to scale the team as the business needs grow.

10. Ensure consistent healthcare-compliant messaging and brand representation across all event touchpoints.

11. Partner with executive communications and PR teams to identify media engagement opportunities at key events.

12. Stay current on healthcare policy, tech trends, and event innovations to keep our brand at the forefront.

13. 30-40% Travel Required

JOB SCOPE:

This position works independently under general supervision to complete the position responsibilities. Work may often be varied and complex in nature and require an extensive array of knowledge. The position may charge the incumbent to make effective, sound business decisions which overall organizational impact. The incumbent utilizes in-depth knowledge, advanced problem solving skills and an understanding of company priorities to achieve results. The incumbent may provide mentorship to department colleagues as needed.