Sr. Director, Marketing & Communications

About The SCAN Foundation

The SCAN Foundation (TSF) is an independent public charity devoted to transforming care for older adults in ways that preserve dignity and encourage independence.

https://www.thescanfoundation.org/about/

The SCAN Foundation Vision & Mission

The SCAN Foundation envisions a society where all of us can age well with purpose.

We pursue this vision by igniting bold and equitable changes in how older adults age in both home and community.

https://www.thescanfoundation.org/about/

The Job

Reporting to the president and CEO, the Senior Director of Marketing & Communications is responsible for the overall development, implementation, and management of the communications vision, plans, and tactics to advance The SCAN Foundation's (TSF's) strategic priorities. Actively supports the achievement of TSF's Vision and Goals, with a commitment to fostering diversity, equity, and inclusion in the pursuit of our mission.

Key communications priorities include raising the visibility and influence of TSF and executive leadership; developing and disseminating timely, credible analyses of and commentary on pressing policy issues; sharing the results and lessons of the TSF's grantmaking; and serving as a convener of aging and health leaders and stakeholders, building communications platforms (website, newsletter, blogs, social media, etc.) that advance our strategic goals.

The Senior Director of Marketing & Communications is a member of the Foundation's senior management team and works in a close and collaborative style with Senior Director of Strategy, the Vice President for Policy & Programs, as well as members of the Program & Policy, Impact Investing and Operations departments. At this point, the position also supervises, coaches, and mentors one full-time direct report (an intern or additional direct report may be added to the team in the future) and manages several external consultants.

Essential Functions

Overall Communications Strategy and Implementation:

• Develop and implement TSF's communications strategies, plans, and tactics.
• Bring curiosity, proactive energy, and strategic thinking to generate and implement ideas for communications opportunities in collaboration with colleagues across the organization.
• Create and implement an integrated communications platform including the website (www.theSCANFoundation.org), social media strategies, media relations, public events and webinars, digital content including video and photo projects, and e-mail outreach.
• Provide strategic and editorial guidance for TSF-funded policy analyses, reports, and advocacy efforts.
• Develop a unified communications strategy for the diverse capabilities at TSF, across investing, grantmaking, policy, and advocacy.
• Support executive communications and internal communications.
• Monitor communications analytics and adapt strategies and tactics as needed.

Organizational Voice and Leadership:

• Position TSF as a leader on ensuring access to home and community care and support for all older adults, especially those in underrepresented communities.
• Support the CEO in developing and executing a robust thought leadership plan that aligns with the foundation's goals and mission. Position the CEO's brand as an authority in aging, equity, and health policy while enhancing the foundation's visibility among target audiences.
• Draft talking points, speeches, monthly columns, newsletter updates to the field, and other materials on behalf of the President and CEO and other members of the Executive Team.
• Stay abreast of policy developments and media coverage related to TSF priority areas.
• Identify and create opportunities for staff across the organization to elevate priority issues with key audiences (e.g., policymakers, the media, health care and aging practitioners, community-based organizations, advocates, investors, other funders).
• Stay abreast of the media landscape and key contacts to allow for regular earned media for TSF.
• Make recommendations about which opportunities (e.g., media, public comments, testimony) are worth pursuing.
• Maintain an editorial calendar to ensure a regular pipeline of coordinated content and activities to elevate priority issues.

Coordination and Collaboration Across Departments:

• Facilitate collaboration and coordination across TSF's functional departments.
• Work closely with the Policy & Program team, as well as the Impact Investing team, to develop analytic reports, policy briefs, public comments, and legislative testimony, translating complex findings into understandable messages and language for lay audiences.
• Identify opportunities with Program staff to elevate the work of grantees and partners through storytelling, media outreach, social media, and photo and video projects.
• Work with grantees to maximize opportunities to deploy communications as a tool to elevate their programs and outcomes.
• Develop and oversee the promotion of impact investment activities, including market research, opinion pieces, investment announcements, and other external efforts
• Oversee the management of content calendars and processes to ensure coordination across teams and clarity of roles and responsibilities.
• Performs other duties as assigned, recognizing the value of diverse skills and experiences in contributing to our collective success.

Leadership and Management:

• Supervise a dynamic team of communications professionals (both staff and consultants).
• Lead, coach, motivate, and retain staff members and evaluate their performance.
• Ensure effective collaboration and appropriate opportunities for professional growth and autonomy.
• Develop metrics and KPIs to assess impact and find areas for growth.
• Drive and build the department's annual budget and work plan.

Actively support the achievement of The SCAN Foundation's Vision and Goals.

Other duties as assigned.

Your Qualifications

• Graduate or Advanced Degree in Health policy, journalism, communications, marketing, or a relevant discipline. Equivalent experience will also be considered.
• At least 12 years of communications experience, including at least five years in a leadership position, preferably in the philanthropic or nonprofit sector.
• Experience with paid media.
• Demonstrated experience translating complex research and policy findings into plain language.
• Superior writing and editing skills, careful attention to detail, and strong editorial judgment.
• Seasoned communications professional
• Demonstrated ability to establish strategy, develop work plans, manage projects, and deliver quality work on time and within budgetary guidelines.
• Creative, mission-driven, and able to work collaboratively.
• Ability to handle multiple tasks simultaneously and demonstrate excellent organizational and management skills, including delegating, working under deadline pressure, and spending extra hours, if needed, on assignments.
• Strong understanding of the social media landscape and current on the evolving trends.
• Strong presentation skills.
• Strong interpersonal skills, especially the ability to articulate a point of view and operate effectively in a cross-functional team environment.
• Ability to implement and manage multiple priorities effectively. Strong management skills with ability to motivate, coach, and mentor diverse teams.
• Demonstrated technology skill/understanding, with extensive experience with social media applications and analytics (including Google Analytics), internet research, and proficiency in Microsoft Office, web development, and management tools.

What's in it for you?

• Base salary range: $147,900.00 to $214,030.00 annually
• Work Mode: Mostly Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO) along with 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At The SCAN Foundation we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

The SCAN Foundation is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At The SCANFoundation we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

The SCANFoundation is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employee will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)