Digital Experience & Media Manager

• Highly competitive total rewards package, including comprehensive medical, dental and vision benefits as well as a 401(k) plan that both the employee and employer contribute
• Annual incentive bonus plan based on company achievement of goals
• Time away from work including paid holidays, paid time off and volunteer time off
• Professional development courses, mentorship opportunities, and tuition reimbursement program
• Paid parental leave and adoption leave with adoption financial assistance
• Employee discount program

Authenticated Digital Experience Ownership

• Own the end-to-end strategy and executionof authenticated digital experiences across web and mobile platforms.
• Partner with stakeholders to define and deliver enhancements, features and optimizations that align with the brand and business objectives.
• Prioritize and manage digital backlog ensuring requirements are well defined for development teams.
• Use data and analytics measure the performance of digital experiences and inform decisions and continuous optimizations.
• Collaborate with compliance and security teamsto ensure all authenticated experiences meet regulatory and privacy standards.
• Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.

Paid Digital Media Support

• Support the planning and execution of paid media campaigns across platforms
• Collaborate with marketing managers and agencies to ensure campaigns align with brand goals, audience targeting, and creative strategy.
• Monitor campaign performance and provide regular reporting on key metrics.
• Help manage media budgets and pacing, flagging any discrepancies or optimization opportunities.
• Stay informed on platform updates and best practices, sharing insights with internal teams to support continuous improvement.
• Support A/B testing initiatives and contribute to post-campaign analysis and learnings.

Cross-Functional Integration

• Ensure a cohesive user journey from acquisition through to post-login engagement.
• Partner with analytics, CRM, and product teams to align messaging, targeting, and experience design.
• Use insights from both media performance and user behavior to inform continuous improvement across the digital funnel.

Minimum Qualifications

• Bachelor's degree in marketing, journalism, business, communications or related fieldor an equivalent combination of education and experience
• 5+ years of experience in digital or web marketing role Integrated consumer/B2B marketing experience, focused on digital channels including but not limited to interactive media, email, social media, .com, content and collateral development, etc.
• Excellent oral, written (including strong copy-editing skills), and interpersonal skills with an ability to motivate, persuade and positively interact with a wide variety of people.
• Proven agency account leadership experience developing effective digital marketing strategies and creative campaigns with multiple stakeholders and reporting on the results.
• A team player who enjoys a collaborative and communicative environment that can work with technical partners to deliver the desired end-user experience.
• Ability to make decisions and recommendations based on data and analytics.
• Effective project management skills with the ability to manage multiple projects simultaneously while adhering to established timeframes.

Blue Cross and Blue Shield of Kansas City is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.