New

Marketing Manager - Service

Briggs & Stratton, LLC.

Aug 08, 2025
- As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. #LI-MD1 #LI-Hybrid You will do this by: Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels Evaluating channel marketing needs and making recommendations to leadership for strategic planning Assisting team to develop and launch new products and new product lines Assisting with achieving annual sell-thru objectives for assigned channel of distribution Developing and implementing a digital marketing strategy and tactics to maximize sales Working with sales leadership to incorporate education and training materials in marketing programs Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors Assisting with the development of labeling and branding and drives execution of that effort Researching and evaluating best practices to further support the improvement of Marketing processes Developing recommendations to share with Marketing Leadership The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities. You are the kind of person who is/has: Resourceful A self-starter Passionate about building marketing programs - Required Qualifications: Bachelor's Degree in Marketing or related field OR equivalent education and experience Minimum of seven years experience in marketing industry or related field Experience in social media strategy - planning & implementation Preferred Qualifications: Familiarity/experience with loyalty programs Experience with/ability to maintain and update web pages Additional Knowledge & Skills: Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter Travel Required: % of Travel: less than 5% How often: as needed for dealer event or tradeshow Where: domestic Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Location: Wauwatosa, WI (hybrid eligible) Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.