Manager - Brand Marketing - Whitehaven

Gallo Privacy Policy

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Are you ready to lead and inspire a team while driving the strategic direction of key brands? We are looking for a dynamic professional to oversee marketing activities with a 12-18 month horizon for our assigned brand(s). In this role, you will provide clear strategic priorities for your team and lead cross-functional partners, developing and executing strong brand plans that align with our company's growth and profit objectives. You will be responsible for the P&L of assigned brands, actively managing trade-offs and brand health outcomes while coaching and mentoring team members to execute marketing strategies effectively.

As an agile Outcome Owner, you will identify consumer opportunities, prioritize work across teams, and lead the brand strategic positioning process. Your expertise in P&L management will allow you to leverage pricing opportunities and optimize the brand portfolio for both short-term profitability and long-term health. You will articulate and manage brand architecture, developing and leading the Sixth Standard strategy to create meaningful sales activity and consumer engagement.

Your deep understanding of channel dynamics will enable you to propose and align appropriate channel tactics, approve channel playbooks, and make investment trade-offs when needed. Monthly market visits will be essential to evaluate activation tools, respond to feedback, and identify emerging trends. You will identify and execute innovative marketing methods, define test and learn parameters, and deliver innovation briefs to cross-functional partners.

You will propose marketing mix, budget, channels, and tactics to deliver proof of concept or potential, owning the strategic POV on relevance of Opportunity Audience and Inspirational Archetypes. Your consumer empathy and insights will drive breakthrough creative briefs, and you will deliver the Creative Platform and Comms Strategy, providing clear feedback to partners and optimizing campaigns based on learnings.

Join us to shape the future of our brands, ensuring compliance with quality, environmental, and safety regulations while fostering a culture of continuous improvement and innovation.

What You Will Need:

• Master's degree plus 5 years of experience to include 2 years of brand management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting Page 3 of 4 increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• P&L management experience.
• Capable of influencing and gaining alignment with key stakeholders.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart:

• Master's of business administration degree plus 7 years of brand marketing experience reflecting increasing levels of responsibility; OR Bachelor's Degree in Business Administration with a marketing or finance concentration plus 9 years of brand marketing experience reflecting increasing levels of responsibility.
• 2 years of managerial/supervisory experience.
• IRI Circana experience.
• Experience leading & developing high-performing teams.
• Experience working in an agile environment.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Solid understanding of 3-tier distribution system.
• Brand strategy & positioning experience.
• On-premise marketing experience.

Gallo does not sponsor for employment-based visas for this position now or in the future.

Compensation

• Hiring Salary Range: $133,900 - $200,900/Year
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.
• Please clickhereto view our full list of benefits or clickhereto watch our video.

This position will be based in the Modesto, CA or Dallas, TX locations specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.

To view a full job description, please click here.

Job Requisition ID# 106221

#LI-AJ1

Closing Posting Date: 8/15/25

Recruiter: Adam Johnson

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act