Media Manager

Job Title: Media Manager

Location: Plano, TX

Pay Rate Range: 60.00 - 60.00hr

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

Media Manager

Top Skills

1. Media planning, audience targeting

2. Media campaign management and optimization

3. Media measurement evaluation

4. Media budget management

Position Description

KEY RESPONSIBILITIES

* Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates

* Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels

* Utilize customer analysis to optimize marketing programs and improve audience development of media programs

* Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels

* Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations

* Analyze, distribute, and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting

* Effectively manage and collaborate with external agency partners to ensure best-in-class agency management and integrated marketing agency execution

FUNCTIONAL RESPONSIBILITIES

* Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)

* Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth, and improved purchase frequency of existing customers while driving scale to maintain performance targets

* Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization

* Manage paid media budget, aligned with strategic objectives, and monitor spend and ROI based on identified KPIs.

* Manage external agency, vendor, and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization

* Act as a subject matter expert on all things paid media oriented

REQUIRED EXPERIENCE & QUALIFICATIONS

* A positive "all-hands-on-deck" attitude and willingness to get the job done

* Interest in rolling up your sleeves and executing just as much as developing strategy

* Passion for problem solving and digging into analytics to identify solutions and areas of optimization

* A Bachelor's degree or higher in Marketing or other related fields preferred

* 10+ years of successful experience across paid media strategy and execution

* Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations

* A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics

* Comfortable consuming large amounts of data and identifying clear opportunities to enhance customer experience and grow company profitability

* Able to pivot strategically based on campaign and channel performance

* Proven experience leading, developing, and mentoring teams, including managing direct and indirect reports

* Experience managing external agencies and partners

* Excellent communication and project management skills

* Able to transform detailed analysis into straightforward summaries for cross-functional partners

* Strong presentation and communications skills to present proposed strategies effectively to senior executives

* Works collaboratively with team members to achieve deliverables

CRITICAL SKILLS & ATTRIBUTES

* Ability to influence, collaborate, and drive peers to common goals and optimal solutions.

* Ability to function within a very large and matrixed organization

* Strategic thinker, is analytical, detail-oriented, and results-oriented with excellent problem-solving skills

* Strong verbal and written communication skills

* Strong leadership skills

* Plan, organize, and prioritize multiple assignments and projects.

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off, plus more!

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