Specialist, Brand

Your Role in Action

• Assist in the development, implementation, and refinement of brand strategies that resonate with our audience, ensuring alignment with brand architecture and naming conventions.

• Collaborate with the creative team to contribute to the development of identity systems, artwork, and guidelines for both product- and corporate-level brands.

• Proactively manage brand implementation across various touchpoints, ensuring consistent application of brand voice, visual identity, and storytelling.

• Drive and contribute to the planning and execution of brand campaigns and programs to increase awareness and strengthen perception, always ensuring strategic alignment.

• Coordinate and lead cross-functional groups - setting and managing schedules, handling dependencies, and ensuring timely completion of all deliverables.

• Maintain and optimize our digital asset management (DAM) system, supporting stakeholders in compliance with brand standards.

• Work with internal stakeholders and our external supplier to manage our branded merchandise platform.

• Report on the effectiveness of our brand platforms, campaigns, and other projects, analyzing key metrics and providing insights for continuous improvement.

• Act as a brand ambassador by providing guidance to marketing teams and external partners and participating in training sessions.

• Serve as an enthusiastic champion and steward of the Relativity brand portfolio.

• Anticipate project needs, identify potential risks early, and solve problems independently.

• Contribute to a culture of excellence by aligning your work to defined success metrics and proactively collaborating with the team to set expectations and activities.

Your Skills

• 1 - 3 years of marketing experience with exposure to brand management or strategy within an advertising agency, consulting firm, branding agency, or client-side.

• Strong understanding of brand positioning, architecture, and identity elements.

• Self-starter with a bias toward action, a continuous-improvement mindset, and ownership of outcomes.

• Strong communication and collaboration skills, including proactive stakeholder management.

• Proven attention to detail across high-visibility deliverables; ability to apply brand and strategic goals to work product.

• Demonstrated ability to independently manage projects and apply strategic thinking, even among matrixed organizational structure and complex subject matter.

• Excellent organizational and project management skills, with a track record of hitting deadlines and driving alignment across teams.

• Enthusiastic about making an impact and growing within a dynamic marketing team